Social Media August 2014

Overview Perkins Social Media Policies Information Technology Department – A Summary What is Social Media? How is Perkins using Social Media? Follow Perkins Got Something To Share? Social Media Best Practices Perkins Social Media Policies Questions/Discussion

Information Technology Department The Perkins Information Technology (IT) Department supports technology across all Perkins programs, including: Assistive Technology (working with Ed Programs) Program Solutions and Applications Technology Infrastructure and Operations Web and Social Media (working with Communications Visit us @ Askhowe.perkins.org/departments/information-technology Why Is Perkins Using Social Media? To provide: timely coverage of Perkins news and insights, resources that are helpful and informative & creating conversation tied to the mission, vision and goals of Perkins.

Slide Title Product A Product B Feature 1 Feature 2 Feature 3

How is Perkins Using Social Media? To Provide: Timely coverage of Perkins news and insights Resources that are helpful and informative Conversation tied to our mission, vision & goals

Follow our Facebook, Twitter, LinkedIn, Pinterest, YouTube handles Follow our Facebook, Twitter, LinkedIn, Pinterest, YouTube handles. Links are on Ask Howe and perkins.org. Feel free to follow, like and share any post you find interesting.

Slide Title Product A Product B Feature 1 Feature 2 Feature 3 Our new website will have a social media directory that will list all “official” Perkins social media channels including Perkins Products, Wonderbaby, eLearning, etc. This will be a hub for people to know what is going on at Perkins on social media.

Got something to share? Got something to share (event, announcement, etc.)

Got something to share (event, announcement, etc Got something to share (event, announcement, etc.) We have a social media form on Ask Howe. Not sure what to do with the information you have, submit the request anyway and we can help determine the best course of action.

7 Social Media Best Practices Here is a list of best practices to live by on social media

Nothing Is Truly Private Assume everything may be viewable by anyone.

Be Transparent, Be Human Slide Title Be Transparent, Be Human Make Effective Presentations Using Awesome Backgrounds Engage your Audience Capture Audience Attention Understand your audience, share stories, socialize, admit mistakes. Be professional and respectful when mentioning Perkins.

Listen & Respect Understand what Perkins followers want and watch what people are saying. At the same time, be respectful of others opinions and how they are treating others.

Be Prompt People are on social media because they want/need an answer now. If someone asks you a question online be sure to contact the social media manager ASAP.

Accuracy Is Key Don’t know the correct answer? Find it. Contact the social media manager. Cite sources whenever appropriate. It is better to say you are still looking for a correct answer than to make something up or not respond at all.

Does It Pass The Publicity Test? If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. Remember that you are representing Perkins School for the Blind. Do not post anything that would misrepresent the standards and mission of the school.

Maintain Privacy Perkins students should not be discussed on social media channels unless that student has expressed permission.

Employee Handbook 10.09 Electronic Social Media Policy The Internet provides exciting opportunities to share and discuss information through the use of social media (i.e., Facebook, Twitter, blogs, wikis). Perkins recognizes that electronic social media also pose potential challenges. Perkins is committed to ensuring that its confidential and proprietary information and compliance with regulatory laws are not compromised by employee use of electronic social media.

Employee Handbook 10.09 Electronic Social Media Policy Do Not Do Post disparaging or defamatory statements about Perkins or Perkins-related people Share information that could damage Perkins’ goodwill or reputation Use social media to generate interest in the school’s products, programs, and services Contact IT/Communications if asked for comment about Perkins

Employee Handbook 10.09.4 Business Use of Electronic Social Media When job responsibilities require an employee to speak on behalf of the school through the use of electronic media, the employee must seek approval for such communication from their department or program head. If an employee is contacted for comment about Perkins for any reason, including on electronic social media outlets, the inquiry should be directed to the Director of Communications and should not be responded to without written approval.

Professional Conduct Policy Page 6, #4 “Staff members may not contact parents using personal email or other electronic communication. Staff members may have no contact with parents on social networking sites (e.g. Facebook, MySpace, etc.)”

Summary Understand the Perkins policies regarding Social Media IT/Communications is here to help We have a structure and strategy to manage social media, let us know if you have any questions Follow some best practices and the Perkins Social Media Policy to be on the right track If you aren’t sure, ask

Questions? Contact david.nero@perkins.org matthew.bailey@perkins.org Please turn in cards and head to the Hilton Building