1. PREPARED BY: KAMELI BATIWETI
SOCIAL MEDIA
IN THE WORKPLACE
TECHNICAL WORKSHOP
WARWICK FIJI | 17 MARCH 2018
PREPARED BY: KAMELI BATIWETI

2. WHAT IS SOCIAL MEDIA? It is the heartbeat of today’s generation.
It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace.
Here’s why:
Looking at the stats, in 2017 there were 2.13 Billion users on Facebook.
If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people then a little over 37% of the worlds population uses Facebook.
That is a staggering number.
What is social media?
It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why.
Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number
Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace.
Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media.
Its NOT all bad! Social media can be used to
Drive Leads
Increase Revenue
Increase Brand Awareness
Recruit the best candidates
And more

3. WHAT IS SOCIAL MEDIA? It is the heartbeat of today’s generation.
Using that same assumption of 37%, we can assume that with a population in Fiji of 900k, there are at least 337k users in Fiji.
Be rest assured, there are a good number of Social Media Users in the workplace.
What is social media?
It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why.
Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number
Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace.
Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media.
Its NOT all bad! Social media can be used to
Drive Leads
Increase Revenue
Increase Brand Awareness
Recruit the best candidates
And more

4. WHAT IS SOCIAL MEDIA?
Social Media is Content, sharing, a form of validation & personal yet public.
Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media.
Its NOT all bad! Social media can be used to
Drive Leads
Increase Revenue
Increase Brand Awareness
Recruit the best candidates
And many more
What is social media?
It is the heartbeat of today’s generation. It is impossible to deny that social media platforms like Facebook & Instagram have not penetrated the workplace. Here’s why.
Looking at the stats, in 2017 there were 2.13 Billion users on Facebook. If the worlds population of 7 Billion people (less China with 1.3 Billion people because FB is banned there) is 5.7 Billion people than just over 37% of the worlds population uses Facebook. That is a staggering number
Using that same assumption that 37%, we bring that down to our population in Fiji of 900k, there are atleast 337k users in Fiji. Rest assured, there are a good number in the workplace.
Social Media is Content, sharing, a form of validation & personal yet public. Content is KING and being able to share content about yourself whether its your new hair cut or hair color, pictures of your dog, what you ate today or a rant about your boss are all things that today we find across social media.
Its NOT all bad! Social media can be used to
Drive Leads
Increase Revenue
Increase Brand Awareness
Recruit the best candidates
And more

5. BENEFITS versus DOWNSIDE
This is an excellent form of communication
There are BENEFITS and obviously, some DOWNSIDE to use of Social Media, be it at Work or at one’s Personal Space
How do Organisations view Social Media?
Should there be controls?

6. BENEFITS OF SOCIAL MEDIA
Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers.
Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile
Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data.
Benefits for any organization
Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile
Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data
Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace
Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them
Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

7. BENEFITS OF SOCIAL MEDIA
Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace
Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them
Benefits for any organization
Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile
Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data
Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace
Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them
Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

8. BENEFITS OF SOCIAL MEDIA
Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of your clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind.
Benefits for any organization
Recruitment (LinkedIn) – Forget the Classifieds sections of the newspapers. Actively search for candidates among LinkedIn members by using keywords (Qualifications, education, etc.) for people with the required qualifications listed in their LinkedIn profile
Know your customers/clients (Data & Targeting) – Use key data collected from clients online profiles, online behavior and influence to both target directly and to potentially new clients using look-like audience data
Know your people (Influence) – Allows you to know and understand your staff circle of influence to improve relationships and gain a better understanding of things that may help them to perform better in the workplace
Brand Awareness & Recognition – More often than not, the first thing today’s generation does to learn about a brand is head over to their Facebook pages. If its dead in the water, you’ve most likely lost them
Client Comms Channel (Twitter, Facebook & YouTube) – whether it’s a comms channel through Facebook Messenger or simple posts across your social media platforms, reaching out to some of yoru clients through a platform that they’re on throughout the day can not only improve relationships but keep your brand top of mind

9. DOWNSIDE How do companies monitor usage in the workplace?
Do you ban it,
limit it or
have free usage?
Potential leaking of confidential information or trade secrets
Stopping Social Media in the Workplace does more harm than good.
Downside
How do companies monitor usage in the workplace? Do you ban it, limit it or have free usage?
Potential leaking of confidential information or trade secrets
Stopping it does more harm than good.
Set clear guidelines on usage and have a training session for staff that are around:
Personal Usage
Things to share & not share about the company
Ways to Drive leads & revenue through social media
Other guidelines
Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks)
So, what is the balance?
Have a Policy to guide

10. DOWNSIDE
Set clear guidelines on usage and have a training session for staff that are around:
Personal Usage
Things to share & not share about the company
Ways to Drive leads & revenue through social media
Other guidelines
Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks)
So, what is the balance?
Suggest to have a Policy to guide.
Downside
How do companies monitor usage in the workplace? Do you ban it, limit it or have free usage?
Potential leaking of confidential information or trade secrets
Stopping it does more harm than good.
Set clear guidelines on usage and have a training session for staff that are around:
Personal Usage
Things to share & not share about the company
Ways to Drive leads & revenue through social media
Other guidelines
Things to look out for online that could damage the company (hacks) and its reputation (trade secrets or confidential info leaks)
So, what is the balance?
Have a Policy to guide

11. WHY NEED A SOCIAL MEDIA POLICY?
On the one hand, it allows Employees the freedom to interact electronically
On the other, there is a need to regulate without interfering
With great freedom comes greater responsibility
The lines between “Personal” and “Professional” sometimes are blurred

12. WHY NEED A SOCIAL MEDIA POLICY?
Without a Policy, your Company is at risk of either facing a legal challenge, or
Staring at a hack in your system
Companies are using this Policy as part of their Orientation
This will provide Employees clarity on what they are allowed to post and what they are not allowed to post

13. WHAT IS INCLUDED IN THE POLICY?
A Summary:
Reinforcing that one’s responsibility doesn’t end when one knocks off
Cannot make statements on behalf of the Company
Information posted should not bring disrepute to the Company
All Company information is confidential
What are the consequences of a breach
Purpose:
Should include a comment that encourages the individual to ask question if not sure because, “ignorance is no longer an excuse”

14. WHAT IS INCLUDED IN THE POLICY?
Scope
Explains What Social Media is
Conduct:
One should identify oneself and be transparent
Behave like an Ambassador
Respect copyrights, confidentiality, etc
Demarcate work and personal time
Do not make reference to an individual without obtaining approval

15. WHAT IS INCLUDED IN THE POLICY?
Conduct (continued):
Have an image to protect
Declare conflict of interest
Do not post photographs of others without their expressed permission
Respect your audience
Be the first to admit a mistake
Be sensible when posting, deleting a post doesn’t mean that it is cleared
How to report a breach
Other relevant Policies and Legislation
An Acknowledgement Form