Detail of elements Big Network Radio reach TV Network strength Integrated Concepts Details on each show Integration possibilities

BIG NETWORK

India’s Largest Radio Network * STATIONS 1,200 + TOWNS 50,000+ VILLAGES 4.2 Cr Listeners (Source: RAM +IRS) *14 New Stations Coming Up

Also India’s Favourite Radio Network Source: IRS, RAM, Week 1-32 ‘15 Avg. Share% Delhi, Mumbai, Kolkata, Bangalore. All 25+ AB BIG FM Fever FM 12.1 Radio Mirchi 15.8 Red FM 7.6 LEADERSHIP POSITION IN 30+ CITIES AS PER IRS FOUR METROS ONE CHOICE AS PER RAM

Award winning & Innovative on ground activities Biggest painting competition for kids across 45 stations on the theme of Pani Bachao BIG FM’s unique award winning eco-friendly initiative in it’s 9 th year. Radio’s biggest hunt for singing talent with Shankar Mahadevan across socio- cultural regions.

Most Awarded Radio Network of the country

Most Trusted Radio Brand Most Attractive Radio Brand Most Awarded Radio Network Most Popular RJs RJ Annu Kapoor (RJ of the Year – IRF) RJ Siddharth Mishra (Winner – Sound of India, Zurich) RJ Balaji (RJ of the Year Tamil – IRF, Golden Mikes) India’s No.1Radio Network

BIG NETWORK TV Network Strength

Comedy is the most searched on internet after sex as a genre A growing COMEDY Culture in India The urban youth searches for Comedy; a relief factor The opportune connect with new age & generation Comedy is for all and across media BIG MAGIC, is India’s first Hindi Comedy Channel exclusively for the male audience Content offering through consumer driven insights

TV Network Strength Entertaining audience with differentiated comedy content across various formats Sitcoms, Chat shows, Short formats, historical comedy etc

TV Network Strength One of the top 5 attractive brands in the Hindi GEC category

The Concept Bringing in two most powerful and celebrated media brands together for a unique content experience while maximising reach

For the FIRST TIME in INDIA A concept that brings a unique integrated entertainment experience to the ever evolving Indian audience through the largest Media Network

The PLAN Shows that entertain audience with integrated content across the two largest mediums (TV +Radio) with the highest effective reach For your brand, a clutter breaking association opportunity that ensures a comprehensive and effective 360 degree promotional approach

Insight What would you say if we tell you that You can win BIG and also be on television and radio even if you don’t have any specific talent?

Presenting... So here we are presenting yet another reason for you to laugh out loud with also giving you a chance to win a huge prize, while you roll on the floor laughing when your favorite comedian Mantra takes a dig on the already nervous participants

Concept Owner Family Fortune Sneak Peak: Show launched in 22 countries More than 10Mn viewers More than 10K participants One of the highest rated show among the top 10 shows in daytime viewing Now In India

Concept For the first time on Indian television, the Indian adaptation of the most popular International game show – Family Feud Two groups of friends and family compete for lots of prizes Mantra will ask questions on 92.7 Big FM and the winners will get an opportunity to directly participate in Family Fortune Every week will have one celebrity special episode that will have 2 celebrities contest against each other with their families

Family Fortunes Back stories of the participant families will be played within the episode TV Schedule Launching on 26 th Oct Every Mon – Thurs Time - 8:30 PM Radio Schedule Launching on 26 th Oct Reach - 45 Markets Every Mon – Friday 7:00pm to 8:00pm

Celebrity Association Comedy Circus fame Will make the game show all the more fun with his witty digs on the contestants and his unique style One of the most sought after Indian Film Comic Actor Currently one of the most famous of all comedians in India Young, contemporary with topical improvisations SHOW HOST – MANTRA

Details High tech snazzy game software Two teams(family and friends) participate Each team appoints a Head The answers on an electronic score board Each question gives a chance to win BIG

Show Stages Teaser - The teaser phase will announce the property and build anticipation Call for Entry - Call for entry for audition registration Auditions - Registered Families go through auditions Shoot - Families selected through audition travel to Mumbai for final shoot

Episode Flow – Single Money Round 2 single money rounds Each team has 4 participants The team head who hits the buzzer first gets to answer. If his answer is the topmost of the survey, he and his team can decide- “Play” or “Pass” If his answer is not the top most then the other team head gets a chance If his answer tops the previous heads answer – His team plays 1 Point = 100 Rs

Episode Flow – Double Money Round The same rules apply One double money round The money is doubled (1 point is 200 Rs) The team with maximum earnings at the end of this round move to the next round If it’s a tie- we play a quick buzzer round

Episode Flow – Big Money Round 2 members from the winning team play One is out of sight and ear shot The second one answers 5 questions within 30 seconds His answers are checked with the survey answers Based on the popularity of his answers, he gets points The board is erased and his partner comes on stage He has to answer the same set of questions in 40 minute. If he has the same answer as his team mate, then he can make another guess. The points earned by both are totaled. If these points cross 200, then they win the bumper prize Alternatively, the points that they win are multiplied by X amount of money and added to their previous earnings.

Integration Idea – Money Tree Money Tree Sponsorship – An opportunity to sponsor the money given out at every step and altogether in the episode! ROUNDSMAXIMUM POINTSMULTIPLEPER EPISODE 1SINGLE MONEY SINGLE MONEY DOUBLE MONEY BIG MONEY BONUS (If they get the top 5 answers and/or score 200 points or above TOTAL/EPISODE

Integration Idea – Spot Prizes Our Creative team decides a spot prize winner. This must feature in the list of fav answers The winner will get an spot prize The number of spot prizes can be 2-5 per episode This category is played in Single and Double money only

Spot Prize Options LCD CAMERA LAPTOPS BIKE CAR HOME APPLIANCES TOUR VOUCHERS The List can be endless….

Integration Idea – Brand: Datsun Go+ Concept - Naayi Soch Waale Sawal As the brand speaks about Naayi Parampara and Kuch Naya Soche, We position show content as “Naaye Soch Waale Sawal” and ask people questions relevant or aligned with evolving socio- cultural behavior. Also we can introduce rounds highlighting the features of the car with points or score rebranded as Go Plus, giving chance to score double points! Naayi Soch Waale Sawal TV & Radio Content Digital Crowd sourcing Naayi Soch Waale Sawal RADIO Mantra & Ayushmann Show! On Ground RWAs activation with live “Naayi Soch Waale Sawal”

An array of opportunities for integration with your brand In set integration and product placement– Plasma TVs for displaying the scores Beverages on the tables Prize Sponsor – Washing Machines Other household products Product Mentions- Questions asked will be w.r.t to your particular product On Air Integration

 Show Segment Branding – A particular segment of the show can be named after your brand proposition like – Videocon Washing Machine – Nikharenge har rang Integrated show promo – An exclusive show promo integrating your product can be made Product Vignettes can be made Videocon – Rishton k rangon ko nikharenge ham Digital Integration –  Contest on social network with questions being your brand based  Give away sponsor  Integrated show promos to be populated on our platforms On Air Integration

 Show Segment Branding – A particular segment of the show can be named after your brand proposition like – Videocon Washing Machine – Nikharenge har rang Integrated show promo – An exclusive show promo integrating your product can be made Product Vignettes can be made Videocon – Rishton k rangon ko nikharenge ham Digital Integration –  Contest on social network with questions being your brand based  Give away sponsor  Integrated show promos to be populated on our platforms On Air Integration

Integration Examples PFB the examples of of how the product can be shown graphically with highlighting key features –

Integration Examples PFB the examples of of how the product can be shown in a 10-15s AV which projects your product with all the features

Branding within the show How it can work in Family Fortune: One episode can de dedicated to a client. E.g. anchor mentions, questions around the USP of the product and the final gratification also can be sponsored by the client. Also client can invite his channel partners as audience. Vertical Sponsorship Category for One Episode Berger Special Episode:

Product Placement Vertical Sponsorship Category Beverage Partner Pepsi: How it can work in Family Fortunes: Under vertical sponsorship category product placement can be done within the show. On a special case the T Shirt of the anchor can have client logo. Also, as one of a case a question can be tweaked around the product

Network that ensures a fulfilling brand campaign THANK YOU