Presentation is loading. Please wait.

Presentation is loading. Please wait.

India’s 1 st 24X7 Comedy channel. Our Promise Contemporary Topical Relatable With Sense Of Purpose.

Similar presentations


Presentation on theme: "India’s 1 st 24X7 Comedy channel. Our Promise Contemporary Topical Relatable With Sense Of Purpose."— Presentation transcript:

1 India’s 1 st 24X7 Comedy channel

2 Our Promise Contemporary Topical Relatable With Sense Of Purpose

3 India’s first Historical Comedy - Birbal’s wit has all solutions! Delivering our promise through shows like! Kavita ka ek look hai k duniya Fakebook hai!

4 A Unique Fun Mytho show - exhibits Narad’s role as a catalyst between Devlok & Danavlok Saare efforts honge farzi jab chalegi Sirji ki marzi

5 Life hai jashn, har hafte celebrate in Tashan! Kahbron k bazar me ye samachar nahi vyapaar hai

6 Ham lenge har khabar ki khabar! Khel Jamega, common man hero banega!

7 A crazy family with funny situations of daily life For today’s ALPHA MALE - Naughty every time but aims to get away anytime

8 And we are on the right track!

9 Another first - All shows also air on 92.7 BIG FM, helping build wider reach and enabling local connect Another first - All shows also air on 92.7 BIG FM, helping build wider reach and enabling local connect SO WE HAVE INCREASED OUR SCOPE

10 is now available on AND ALSO..

11 Reach to 85mn homes across India Neighborhood of the top 8 Channels on most platforms Internationally distributed in USA, Canada and digital platforms of Apalya, DITTO TV etc Distribution Network Deeper penetration through presence across distribution platforms NATIONAL MSO’s DTH REGIONAL MSO’s Strategic growth on account of stronger distribution network resulting in wider reach across the geography

12 Network Strength India’s Largest Radio Network – 92.7 Big FM with new increased no of 59 radio stations & increased listenership of more than 43 Million across the country No. 1 Regional Channel across Bihar, Jharkhand and Purvanchal

13 Presents

14 Insight – – 26 th Jan is celebrated as the Republic day of India – On this day the constitution of India came in to effect in the year 1950 – Celebrated across the country with the famous Republic day parade held at the Red Fort in New Delhi – Brings the whole nation together

15 Concept – – Big Magic brings a power packed fun and laughter filled Republic Day with a twist – Come and celebrate this Republic day when we give the remote away to the men in the house – With the idea to capitalize on the public holiday,Big Magic celebrates “The Republic of Men” – Special bouquet of men skewed hilarious episodes from across the shows to be brought together throughout the day – The original shows also to air special episodes around men – To be aired on the whole day of 26 th Dec

16 Marketing Amplification Digital Trade Consumer RadioTV Mailers Banners PR

17  TV Deliverables Deliverables Freq per day No. of Days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Co Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos 10 300 250200 Bumpers (Opening + Closing Bumpers - 5 sec) 10 300 250200 Astons (10 Sec)- 60 Astons on the day - 22 for Title, 18 for Presenting, 12 for Co Presenting and 8 for powered by 60122018012080NA Bugs (10 Sec)- 30 Bugs on the day - 18 for Title, 12 for Presenting 301180120NA FCT in shows (0900 hrs to 2400 hrs) 1750160014501150750 Total Seconds 27502500217017301150

18  RADIO Deliverables Deliverables Freq per day No. of Days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Co Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos 10 10500 87507000 Bumpers (Opening + Closing Bumpers - 5 sec) 251050 875700 Total Seconds 11550 96257700 * Secondages Multiplied by 35 as the same would play in 35 HSM stations

19  Digital – – Spike to be promoted across social network platforms – FB| Twitter handle – Promo boost on You tube channel – Parallel content creation for the spike – Contest for bringing engagement with the audience – Media posting

20  PR – – Snippets of the episode across electronic and web portals for an increased recall – Press note across all the Key DD Free Dish Markets – Interaction of the electronic channels with the actors on the sets for live coverage – Trade Release on the spike and special mentions for a detailed Trade engagement

21  Trade – Trade Mailer – – Mailers across the trade platforms for a focused communication to the trade fraternity Trade Banners – – Spike specific banners across the trade portals for excessive visibility and awareness

22 Integration Opportunities – Gillette – The Best a man can get Concept - On Republic day, Big Magic offers the “Best a man can get” Big Magic dedicates the entire day to “Men” Throughout the day, Gillette branding will be featured via branded elements Either a product or the overall brand can be promoted TV Deliverables Branded Promo Branded Window Branded Aston Branded Bug

23 – Radio Deliverables - Branded RJ Mentions – Digital Branded Promo Branded Gags/Segments uploaded Branded discussion thread on ‘What does Republic of Men’ mean to our male viewer 2. Cadbury Celebrations – Khushiyan Le Chalo Concept – In this case we celebrate the crazy, whacky species named men Cadbury Celebration associates with every celebration with the proposition ‘Khushiyan Le Chalo’ BIG Magic takes along happiness throughout the day by dedicating a day of its content exclusively for men

24 TV – Branded Promo - Promoting Republic of Men – Branded Vignettes – Featuring male anchors and lead actors – Branded Window – Branded Aston – Branded Bug Radio – Branded RJ Mentions – Branded Bytes of celebs Digital – Branded Promo – Branded Vignettes – Branded Gags/Segments uploaded – Branded discussion thread on ‘What does Republic of Men’ mean to our viewer/subscriber

25 Sponsorship Cost  Title SponsorRs. 26 Lacs  Presenting SponsorRs. 23 Lacs  Co-Presenting SponsorRs. 19.5 Lacs  Powered By SponsorRs. 17 Lacs  Associate Sponsor Rs. 14 Lacs

26 Join us because… Laughter is contagious and it’s going viral with Big Magic!

27 Thanks


Download ppt "India’s 1 st 24X7 Comedy channel. Our Promise Contemporary Topical Relatable With Sense Of Purpose."

Similar presentations


Ads by Google