1. ENGAGING KIDS ON 94.3 RADIO ONE
THE INTERNATIONAL INDIAN MONITOR TM
A GUIDE TO HOW OUR LISTENER IS IMPACTED BY YOUR BRAND
IN THE 3 LARGEST CONSUMPTION MARKETS. DELHI. MUMBAI. BANGALORE
ENGAGING KIDS ON 94.3 RADIO ONE

2. Justin Bieber & Rihanna
‘INTERNATIONAL’ INDIAN KIDS
IDOLIZE GLOBAL POP SENSATIONS
THESE ARE ACROSS 5 MILLION
UPSCALE HOMES IN INDIA !
Justin Bieber & Rihanna

3. We introduced the Summer of Music Festival
WHAT WAS IT ALL ABOUT?
This summer vacation 94.3 Radio One offered a special opportunity to TALENTED MUSICIAN KIDS
We introduced the Summer of Music Festival
Young budding musicians between the age of 10 to 14yrs were invited to go ON AIR and show case their talent to the city.
They could be singing or playing any instrument of their choice!

4. THE PLAN
PHASE 1
Pre activity promos inviting KIDS to register for the campaign
PHASE 2
The host to start featuring the registered kids on the show, showcasing their talent via on-air links
Host mentions to remind listeners to tune in and also register for the same!
Activity promos to do the same!

5. THE MARKETS – WHERE WE PLAY INTERNATIONAL MUSIC
Delhi
Mumbai
Bengaluru

6. OVERWHELMING RESPONSE BY OUR KIDS AUDIENCE
THE RESPONSE
OVERWHELMING RESPONSE BY OUR KIDS AUDIENCE
Overjoyed parents with a musical background turned up at Radio One studios with their talented kids to participate
From keyboard to the guitar to drums
Music by Elvis to Despacito
Close to 100 registrations were noted in all 3 cities –
with the likes of reputed schools and institutes

7. THE PARTICIPANTS WHO BLEW US AWAY!
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8. THE PARTICIPANTS WHO BLEW US AWAY!
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9. THE PARTICIPANTS WHO BLEW US AWAY!
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10. THE PARTICIPANTS WHO BLEW US AWAY!
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11. THE PARTICIPANTS WHO BLEW US AWAY!
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12. THE DIGI MONIALS

13. SUPERLATIVE SOCIAL MEDIA STATS
Total number of people reached in 30 days – ! Of course KIDS listen to 94.3 Radio One !
Total likes, comments & shares – ! Showing huge involvement
Total engagement rate – a whopping16% !

14. ACTIVITY INFERENCES
KIDS ARE ACTIVE LISTENERS OF 94.3 RADIO ONE. THEY ARE HIGHLY ENGAGED BY OUR CONTENT
PROUD PARENTS ARE A VERY IMPORTANT INFLUENCER SET ALSO ENGAGED AS A RESULT
YOUR BRAND CAN USE THE EXCITEMENT OF KIDS AND THEIR PARENTS IN OUR INTERNATIONAL FORMAT

15. INTERNATIONAL INDIAN AUDIENCE
CONCLUSION
Please contact us at and we will be glad to to help you improve your share of brand preference in the
INTERNATIONAL INDIAN AUDIENCE