2. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio - cultural fabric & reflecting the ‘pride’ of people from the region. A Background

3. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

4. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

5. Period: Wk 51’15-02’16; BARC Individual Data Rat 000’s ; Market : Bih+Jhar No…Melodrama Big Magic Ganga is the No 1 channel of the region

6. Big Magic Ganga regional GEC with max market share Period: Wk 51’15-02’16; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

7. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

8. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel has association with all leading celebrities of Bhojpuri Cinema. NIRAHUA MADHU SHARMA AMRAPALI DUBEY Celebrity Association

9. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

10. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

11. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

12. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

13. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec Higher Reach Lower Cost Better Impact

14. Presenting…

15. Concept 80 Episode of 30 Min each ( 60- City Oriented, 15- Mega Finale, 5 Finale) Telecast - Monday to Friday Will shoot Audition in 12 city of Up, Bihar and Jharkhand. From each city Audition will select 12 Contestant, who will enter in Studio round in Patna/Delhi Studio. Will make 5 episode of each city, and each week will get 1 city finalist. After 12 week will get 12 city finalist, with them will do 3 Mega Finale week. 4 participant in each mega finale week From 3 Mega Finale week, 3 Finalist will enter in Grand Finale who will fight for Title Big Memsaab 07 80 Episode of 30 Min each ( 60- City Oriented, 15- Mega Finale, 5 Finale) Telecast - Monday to Friday Will shoot Audition in 12 city of Up, Bihar and Jharkhand. From each city Audition will select 12 Contestant, who will enter in Studio round in Patna/Delhi Studio. Will make 5 episode of each city, and each week will get 1 city finalist. After 12 week will get 12 city finalist, with them will do 3 Mega Finale week. 4 participant in each mega finale week From 3 Mega Finale week, 3 Finalist will enter in Grand Finale who will fight for Title Big Memsaab 07

16. Show Offers Deep engagement : Reach the deep pockets of the market through multiple touch points Connect: Through a format which is relevant and engaging Mileage : Extensive WOM & PR Deep engagement : Reach the deep pockets of the market through multiple touch points Connect: Through a format which is relevant and engaging Mileage : Extensive WOM & PR

17. Show Flow and towns 12 Towns across Bihar, Jharkhand & E UP 4 RWA Activations each, in 12 towns City Audition in 12 Towns 12 City Finalists 3 Enter Grand Finale 1 Big Memsaab 7 *Tomb of Sher Shah Suri Sasaram Bihar Note:- BIG MEMSAAB 7 provides extensive connect and reach to clients through 80 eps with each week dedicated to each city.

18. Show Flow (example Patna) Mon: Patna auditions - 12 to be selected. Tues & Thu: Patna Semi-Final. 3 to be selected. Fri: Patna Finale. 1 City winner. * Bodh Gaya Bihar

19. On Ground Activations – RWA (ref pics) Consumer Engagement through Product placement in RWA

20. On Ground Activations – AUDITIONS (ref pics) DIRECT CONNECT TO CONSUMERS

21. Format Non-fiction Telecast 5 day a week x 12 weeks; total 60 episodes (5 episodes from each town) 5 day a week x 4 week; total 20 episodes (semi-final & grand finale) Duration 30 minutes Target Audience Women of the region and families On Ground start date – 1st Week March Show on air date – 11th April onwards Format Non-fiction Telecast 5 day a week x 12 weeks; total 60 episodes (5 episodes from each town) 5 day a week x 4 week; total 20 episodes (semi-final & grand finale) Duration 30 minutes Target Audience Women of the region and families On Ground start date – 1st Week March Show on air date – 11th April onwards Show Format and Telecast

22. Anchor VINAY ANAND Renowned Actor VINAY ANAND Renowned Actor MADHU SHARMA Renowned Actress MADHU SHARMA Renowned Actress RASHMI DESAI Renowned Actress RASHMI DESAI Renowned Actress Judge Anchor and Judges

23. Stage Setup

24. 360 0 promotion Extensive PR coverage of the show Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots | RJ Mentions | Sweepers

25. Post Eval

26. ASSOCIATED BRANDS – BIG MEMSAAB Season 6 PRESENTED BYPOWERED BYJEWELLERY PARTNERBEAUTY PARTNERCO - POWERED BYHEALTH PARTNER PRESENTING ASSOCIATE SPONSOR

27. ON GROUND FLOW 12 Towns across Bihar, Jhk & Eastern U.P 6 RWA Activations each in 7 towns City Audition in 12 Towns 32 Selected contestant called for Grand Shoot StateTownNo of RWA BiharPatna6 BiharMuzaffarpur6 BiharBhagalpur6 BiharDarbhanga6 JharkhandDhanbad6 Uttar PradeshGorakhpur6 Uttar PradeshVaranasi6 StateTown BiharPatna BiharMuzaffarpur BiharBhagalpur BiharDarbhanga WBKolkata UPGorakhpur UPVaranasi UPKanpur UPAllahabad JHkRanchi JHKDhanbad JHKJamshedpur

28. On Ground Activations – RWA Consumer Engagement through Product placement in RWA Value – 7,50,000 Volume – 42 RWA Reach – 4200 Housewives

29. On Ground Activations – AUDITIONS Value – 9,00,000 Volume – 12 CITIES Reach – 4000 Housewives DIRECT CONNECT TO CONSUMERS

30. OOH at key locations Value – 10,00,000 Volume – 9200 Sqft Reach – 4.5 Mn OOH Reach 4.5 Million

31. PR FOR THE SHOW Value – 7,50,000 Volume – 1200 Sqft Reach – 7.5 Mn

32. DIGITAL Promotion

33. Value- Volume-Reach Matrix S.No.ElementsFrequencyNo. Of Weeks/episodesTotal Media Value delivered 1Promos on Big Magic 50 secs.12 per day12 weeks 1080000 2Bumpers during the show2 per epi 80 episodes 156000 3Astons during the show3 per episode80 episodes 390000 4Bugs during the show6 per episode80 episodes 780000 5Promos on Big FM 5 stations of 30 secs.12 per day13 weeks 2677500 6OOH in Bihar & Jharkhand45 sites3 Weeks 731250 7Cable spots in CI10 per day4 Weeks 500000 8PR in Bihar, Jhk & Eastern UP 12 Audition Release, 1 Show Launch 6 weeks 7,50,000 9On Ground Activation 48 RWAs and 12 city Audition 4 Weeks 5550000 10YouTube & FB page updatesDaily12 weeks 180000 Total Cost 12044750 Value delivered more than 1 Cr.