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Global Research on why companies find it hard to hire the right & competent talent

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Presentation on theme: "Global Research on why companies find it hard to hire the right & competent talent"— Presentation transcript:

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2 Global Research on why companies find it hard to hire the right & competent talent
*Universum Global Survey 2012 done among 2641 respondents worldwide 67% of jobseekers research potential employers prior to submitting applications ~ Inavero Candidate Behavior Study 2012 Thus, Employer Branding should be a vital part of your recruitment process.

3 A strong employer brand creates real value
Employer branding = Investment that yields great results Lower employee turnover Lesser time to fill positions STRONG EMPLOYER BRANDING Higher offer acceptance rate Attracts the best talent Reduction in recruitment costs & ‘cost per hire’

4 The Indian jobseeker’s evolving story as Internet penetration increases
Source: JuxtConsult

5 Being No.1 is in our DNA *ComScore

6 We provide quality that matters

7 We attract serious jobseekers
*ComScore: Aug 2012

8 Our Offerings

9 Need Based Solutions for every Employment Need
IMPACT SOLUTIONS TARGETED CAMPAIGN SOLUTIONS Home Page Properties Keyword Targeted Banners Pop-up Inventory Featured Company Listing Targeted HTML Mailers High Result Employer Branding Solutions Virtual Job fairs Target & Reach the Relevant Audience

10 Need Based Solutions for every Employment Need
IMPACT SOLUTIONS TARGETED CAMPAIGN SOLUTIONS LISTING SOLUTIONS Logo Listing Hot Vacancy with Customized templates Increase Visibility of your Job Postings

11 IMPACT SOLUTIONS Presence on Naukri Homepage Top Right Banner
Top Employer Panel Best Places to Work Pop-ups Top Employer Logos Job Gallery

12 Give your brand the best visibility online
TOP RIGHT BANNER Give your brand the best visibility online Most prominent inventory on the site Attracts on avg: 25,000 – 37,000 clicks /month Size: 120 * 40 pixels User clicks on the banner Dynamic, customizable content that can be changed every week basis your needs Samples: Impact Solutions TOTAL EXPOSURE: 10 Lacs /day

13 Get Featured Amongst the Top Employers
TOP EMPLOYER PANEL Get Featured Amongst the Top Employers Get branded as a ‘Top Employer’ Attracts on avg (based on location): 19,000 – 23,000 clicks /month Size: 135 * 35 pixels User clicks on the banner Dynamic, customizable content that can be changed on the basis of your hiring needs Samples: Impact Solutions TOTAL EXPOSURE: 10 Lacs /day

14 Feature your logo amongst the top companies
TOP EMPLOYER LOGO Feature your logo amongst the top companies Static Logo in the Top Employers section Attracts on avg: 12,500 – 16,000 clicks /month Size: 70 * 70 pixels Static logo on the homepage. Samples: Impact Solutions TOTAL EXPOSURE: 10 Lacs /day

15 Get featured amongst the best in your industry
BEST PLACES TO WORK Get featured amongst the best in your industry Listing on the home page Presence under the relevant category Attracts on avg: 11,000 – 14,000 clicks /month User clicks on the text link Sample Clients include: Maruti Qualcom Reliance McKinsey; & many more. Impact Solutions TOTAL EXPOSURE: 10 Lacs /day

16 A cost-effective impact solution on the homepage
JOB GALLERY A cost-effective impact solution on the homepage Be present under the relevant category Attracts on avg: 9000 – 12,000 clicks /month Sample Clients include: Bentley CMS Info systems Ltd Bose Panasonic & many more. TOTAL EXPOSURE: 10 Lacs /day Impact Solutions

17 Effective solution for Walk-ins / Drives / Niche hiring
HOMEPAGE POP-UP Effective solution for Walk-ins / Drives / Niche hiring High impact, high visibility property Effective for Quick / Volume / Niche hiring Attracts on avg 14,050 clicks /week Size: 250 * 250 pixels Dynamic & customizable content Landing Options Include: Customized Landing page esp. for events Company website Microsite on Naukri.com Impact Solutions TOTAL EXPOSURE: 10 Lacs /day

18 With Impact Solutions get other bouquet of services:
Career centric microsite on Naukri.com Customized Templates with Job Postings Customizable URLs (to connect with your corporate website or response management system) FOR BRANDING Job Posting Solutions RESDEX (Resume Database )with over 32 Mn resumes FOR RESPONSE GENERATION eApps - efficient tool to manage unlimited responses FOR RESPONSE MANAGEMENT Impact Solutions

19 CAMPAIGN SOLUTIONS A targeted approach to hiring talent

20 Get visibility over every job in that domain
KEYWORD BASED BANNERS Get visibility over every job in that domain Based on the keyword entered or the category selected… Targeted banners appear on the top right corner. User clicks on the banner Targeted Campaign Solutions

21 Get visibility over every job in that category
KEYWORD BASED BANNERS Get visibility over every job in that category More Samples: Visible on Search Result Pages & Job Details Pages Dynamic Banners to communicate the message in a more Innovative and creative way Target basis any 3 Keywords UNIQUE BENEFITS: Your jobs will get higher visibility ensuring maximum possible response Quick & easy access to your jobs, ensuring better responses Targeted Campaign Solutions

22 Stand out amongst the competition
FEATURED COMPANY LOGO Stand out amongst the competition Features: Logo appears basis keyword presence in the job postings Static logo that leads directly to the job or the career microsite UNIQUE BENEFITS: Gets more than 100 clicks a day above the regular job posting Get additional visibility for your jobs by staying at the top of the 1st page of search results Based on the keywords typed Logo of brands with matching jobs appears Targeted Campaign Solutions

23 Reach out to India’s largest pool of registered jobseekers
TARGETED HTML MAILERS Reach out to India’s largest pool of registered jobseekers Access to over 31 Million jobseekers Customizable HTML-templates that can be targeted on FAs, Industry & more. << Sample Mailers ‘Forward to friends’ is a built-in option Calculate impact of mailers by measuring the exact count of s opened. High open rates in the range of 18 – 20% Targeted Campaign Solutions

24 Cost-effective platform for volume hiring
VIRTUAL JOB FAIR Cost-effective platform for volume hiring Effective for Quick / Volume / Niche hiring Cost is shared as additional inventory across the site is used for promotion. This includes: Homepage Inventory Targeted banners across site HTML mailers Mobile Alerts Participants experienced over 200% more responses than a regular job posting Targeted Campaign Solutions

25 LISTING SOLUTIONS Increase visibility for your job posting

26 Make your jobs stand out!
LOGO LISTING Make your jobs stand out! Differentiate your job listing & be more noticeable with your logo on it! Higher visibility ensures greater response

27 Branded templates to ensure higher brand recall
HOT VACANCY WITH CUSTOMIZED TEMPLATES Branded templates to ensure higher brand recall Customized Templates Standard Template Ensure Standardized Communication Exclusive branded page with No advertisements Listing Solutions

28 Thank You! Showcase your Brand to Millions
To Get the Ultimate Recruitment Advantage Contact Us Now! Thank You!


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