1. Welcome to professional advertising on 103.1 Central FM
Central FM is the number one commercial radio station in the Forth Valley with local programming, local news and local sport.

2. Central FM….the story so far
Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses
We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time!
Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is year olds - this is the age group who typically hold the purse strings in the household
Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns
Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

3. Core Transmission Area
Central FM is the Forth Valley’s most listened to commercial radio station!

4. DAB Transmission Area Central FM are broadcasting across Scotland on
Digital Radio to a potential 2.8 million people.

5. Central FM’s TSA Audience Facts
Central FM are the Number 1 Commercial Radio
Station in the Forth Valley with 52,100 adult
listeners each week
Capital FM have 42,100 listeners
Heart FM have 41,200 listeners
Our core audience is 24 – 55 year olds
The population of the Forth Valley is 213,200 with
over a quarter tuning into Central FM!
51% of the population are ABC1’s with 23% of them
listening to Central FM
10.6
Market
Share %
8.4
Avg. Hours
52,100
Total Reach
24%
Reach
439,300
Total
Listening Hours
Sourced by RAJAR ( figures from Q42015

6. Central FM’s TSA Profile
Reach V Population
Sourced by RAJAR ( figures from Q3 2015

7. The 7 Reasons to use radio?
Radio reaches people at relevant times and places
Radio drives response, especially online
Radio reaches out in a world of ad avoidance
Radio is “a friend”
Radio creates a large ‘share of mind’ for a brand
Radio offers cost efficient targeting
Radio has a ‘multiplier’ effect on other media 7

8. Commercial Opportunities
Tailor made on-air campaigns that deliver results
Bespoke competitions
On air promotions with live presenter reads & promotional trails
Sponsorship of shows and features
Interactive solutions on website with the ability to create mini sites for competitions/promotions
Bringing radio to you…….Roadshows, Live Broadcasts & Live Links
Fantastic creative writing team

9. Online and Mobile
282,439 page impressions / 90,110 unique users – Jan 15 to Jan 16
Centralfm.co.uk is highly interactive with our listeners, it features competitions, local events, local news.
Check out our app! Download it down, available on
Android & The App Store – Over 4,313 downloads
Attracting 17,923 Facebook “likes”
Followed by 7,445 on Twitter

10. The voices of Central FM
Joe Breakfast
Weekdays from 6am
Dougie Jackson on Daytime
Weekdays from 10am
Liam McCann’s Drive Time
Weekdays from 3pm

11. 24 hour programming schedule
Monday - Friday
What….
Who….
0600 – 1000
Joe Breakfast
Joe Kilday
1000 – 1400
Central FM Daytime with Dougie Jackson including Retro Recall
Dougie Jackson
1400 – 1500
You Choose Central
Non-stop music via a Twitter feed – Tweet us to request your song!
1500 – 1900
Liam McCann’s Drive Time
Liam McCann
1900 – 2200
Evening Show
John Mulgrew
2200 – 0100
Late Show
Gavin Dick
0100 – 0600
Uninterrupted Hits
Non-stop Music
Central FM weekends include Saturday Morning with John Mulgrew, Daytime with Woolfy, Afternoons with Paula Cameron, Saturday Night 90-00’s with Brad Yule.
Sunday morning starts with You Choose Central, Daytime with Woolfy & Afternoons with Tom Bell then the Vodafone live chart plus Sunday Evenings with Brad Yule.

12. Some of our current partners….

13. Please call the sales team on
We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients.
Thank you for allowing Central FM to present this information. Should you have any questions, or require more information, please contact us.
Thanks again
For any enquires:
Please call the sales team on