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Detail of elements Big Network Radio reach TV Network strength Integrated Concepts Details on each show Integration possibilities.

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Presentation on theme: "Detail of elements Big Network Radio reach TV Network strength Integrated Concepts Details on each show Integration possibilities."— Presentation transcript:

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2 Detail of elements Big Network Radio reach TV Network strength Integrated Concepts Details on each show Integration possibilities

3 BIG NETWORK

4 India’s Largest Radio Network 45+ 14* STATIONS 1,200 + TOWNS 50,000+ VILLAGES 4.2 Cr Listeners (Source: RAM +IRS) *14 New Stations Coming Up

5 Also India’s Favourite Radio Network Source: IRS, RAM, Week 1-32 ‘15 Avg. Share% Delhi, Mumbai, Kolkata, Bangalore. All 25+ AB 16.3 92.7 BIG FM Fever FM 12.1 Radio Mirchi 15.8 Red FM 7.6 LEADERSHIP POSITION IN 30+ CITIES AS PER IRS FOUR METROS ONE CHOICE AS PER RAM

6 Now also unique Integrated Content 360 Degree approach for the content to make it popular across mediums A TV and Radio adaptation of the already a hit online series First time on Indian TV a muppet adaptation of an already hit radio show

7 Award winning & Innovative on ground activities Biggest painting competition for kids across 45 stations on the theme of Pani Bachao BIG FM’s unique award winning eco-friendly initiative in it’s 9 th year. Radio’s biggest hunt for singing talent with Shankar Mahadevan across socio- cultural regions.

8 Most Awarded Radio Network of the country

9 Most Trusted Radio Brand Most Attractive Radio Brand Most Awarded Radio Network Most Popular RJs RJ Annu Kapoor (RJ of the Year – IRF) RJ Siddharth Mishra (Winner – Sound of India, Zurich) RJ Balaji (RJ of the Year Tamil – IRF, Golden Mikes) India’s No.1Radio Network

10 BIG NETWORK TV Network Strength

11 We are witnessing a growing COMEDY Culture in India Urban youth connects with Comedy as a relief factor The genre appreciated across consumer groups and media One of the most searched keywords on internet after sex The opportune connect with new age & generation BIG MAGIC, is India’s first Hindi Comedy Channel Content offering through consumer driven insights

12 TV Network Strength Entertaining audience with differentiated comedy content across various formats Sitcoms, Non-fiction, Chat shows, Short formats, historical comedy etc

13 TV Network Strength One of the top 5 attractive brands in the Hindi GEC category

14 The Concept Bringing in two most powerful and celebrated media brands together for a unique content experience while maximising reach

15 For the FIRST TIME in INDIA A concept that brings a unique integrated entertainment experience to the ever evolving Indian audience through the largest Media Network

16 The PLAN Shows that entertain audience with integrated content across the two largest mediums (TV +Radio) with the highest effective reach For your brand, a clutter breaking association opportunity that ensures a comprehensive and effective 360 degree promotional approach

17 BIG NETWORK TV Network Strength

18 Unique celebrity chat show with Gaurav Gera, that brings out interesting, unheard sides of your favourite celebrities

19 Everyone is loving Chutki and Shopkeepaa  Starring the Hit Comedy sensation - Gaurav Gera  Gaurav has already done lots of shows in the top GECs, Stand up acts and gags in Movies  Also featured in Comedy Nights with Kapil as Dulari  Chutki and Shopkeepaa already a rage online with Gaurav Gera going huge online -  81K followers on Facebook  21.8K followers on Twitter  146K followers on Intagram  Over 18K subscribers on Youtube

20 And so Brands And Celebs cant resist associating… https://www.youtube.com/watch?v=4w3eODu21cM https://www.youtube.com/watch?v=laUnvtrojLw https://www.youtube.com/watch?v=9qywSL70osk https://www.youtube.com/watch?v=dMefqKd_5mQ Owing to the increasing popularity, Chutki has now celebrity guests appearances - Kunal Kapoor, Sunny Leone, Mona Singh etc Brand mentions with seamless integration in the script – Manforce Condoms with Sunny Leone Recently Akshay Kumar and Siddharth Malhotra pulled a Chutki and Shopkeepaa as a publicity gimmick

21 Chutki Shopkeepaa aur Vo CONCEPT – One of a kind Candid Celebrity Chat Show With Gaurav Gera hosting as Chutki aur Shopkeepaa Chutki and Shopkeepaa make celebrities reveal their unknown sides Hilarious conversations in the process bring their flavour to the show A show that brings in two strongest traction building elements together – Gaurav Gera as the host - One of the most famous comedians creating a digital rage Celebrities – We always want to know more about them

22 Chutki Shopkeepaa aur Woh A MUST on the MOVIE Promotion list of the STARS Shaandar with Shahid and Alia Pyaar ka Punchnama 2 Guddu ki Gun with Kunal Khemu Shareek for Jimmy Shergill and Mahi Gill Kis Kisko Pyaar karun with Simran Kaur Mundi

23 Chutki Shopkeepaa aur Woh Link for episodes/promos – Manish Paul - https://www.youtube.com/watch?v=DBxQAhCSXUghttps://www.youtube.com/watch?v=DBxQAhCSXUg Remo D’souza - https://www.youtube.com/watch?v=g2JsvhU-ALIhttps://www.youtube.com/watch?v=g2JsvhU-ALI Pyaar ka Punchnama 2https://www.youtube.com/watch?v=7DcFRFsNKWghttps://www.youtube.com/watch?v=7DcFRFsNKWg TV Schedule Every Friday Time – 8:30 PM Post 21st Oct Every Wed – Thurs Time – 9:00PM Radio Schedule Launching on 10 th Oct Reach - 36 HSM Every Saturday/Sunday 7:00 to 9:00PM Celeb tweet their pics/dubsmashes from the set

24 Integration Idea - Mentos Concept: Chutki, Jalayegi Dimaag Ki Batti! Mentos – Dimaag Ki Batti jalao propagates the idea of coming up with a brainwave at an appropriate moment. Chutki (and shopkeeper) who ask a range of questions to the celebs, call out to listeners/audience to help her ‘jalao dimaag ki batti’. She takes sharp questions from the public which are tweaked smartly before being popped to the celeb. #Chutki, Jalayegi Dimaag Ki Batti Radio Branded promos Branded segments RJ calls out for questions TV:Branded Promos – Chutki Branded Segment – Dimaag Ki Batti Jalao question posed to celeb Digital: Chutki’s video/update where subscribers respond with questions On Ground: Funny vox pops

25 Endless Opportunities for Brand Connect Innovative show formats across mediums with high decibel media campaign Integrations that are beyond a mention and logo presence, brand plug ins

26 Network that ensures a fulfilling brand campaign THANK YOU


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