2. Presentation Outline Big Network Radio reach TV Network strength Integrated Concepts Details on each show Integration possibilities

3. BIG NETWORK

4. India’s Largest Radio Network 45+ 14* STATIONS 1,200 + TOWNS 50,000+ VILLAGES 4.2 Cr Listeners (Source: RAM +IRS) *14 New Stations Coming Up

5. Also India’s Favourite Radio Network Source: IRS, RAM, Week 1-32 ‘15 Avg. Share% Delhi, Mumbai, Kolkata, Bangalore. All 25+ AB 16.3 92.7 BIG FM Fever FM 12.1 Radio Mirchi 15.8 Red FM 7.6 LEADERSHIP POSITION IN 30+ CITIES AS PER IRS FOUR METROS ONE CHOICE AS PER RAM

6. Award winning & Innovative on ground activities Biggest painting competition for kids across 45 stations on the theme of Pani Bachao BIG FM’s unique award winning eco-friendly initiative in it’s 9 th year. Radio’s biggest hunt for singing talent with Shankar Mahadevan across socio- cultural regions.

7. Most Awarded Radio Network of the country

8. Most Trusted Radio Brand Most Attractive Radio Brand Most Awarded Radio Network Most Popular RJs RJ Annu Kapoor (RJ of the Year – IRF) RJ Siddharth Mishra (Winner – Sound of India, Zurich) RJ Balaji (RJ of the Year Tamil – IRF, Golden Mikes) India’s No.1Radio Network

9. BIG NETWORK

10. Insights driven Content Content offering through consumer driven insights  Decoding the popular culture online or offline, Comedy has established it’s place as preferred genre for entertainment Eg – Viral videos, YT channels, YT comedy hunts, Wynn videos, Stand Up etc  The urban youth is searching for Comedy; a relief factor  BIG Magic, with it’s unique and differentiated comedy content offers a great opportunity to brands to connect with these audience

11. Unique show line up Entertaining audience with differentiated comedy content across various formats Sitcoms, Non-fiction, Chat shows, Short formats, historical comedy etc

12. One of the most attractive brands in the Hindi GEC One of the top 5 attractive brands in the Hindi GEC category

13. The Concept Bringing in two most powerful and celebrated media brands together for a unique content experience while maximising reach

14. For the FIRST TIME in INDIA A concept that brings a unique integrated entertainment experience to the ever evolving Indian audience through the largest Media Network

15. The PLAN Shows that entertain audience with integrated content across the two largest mediums (TV +Radio) with the highest effective reach For your brand, a clutter breaking association opportunity that ensures a comprehensive and effective 360 degree promotional approach

16. Living up to the promise of differentiated content A show concept we all relate to and experience everyday

17. Not about, Saas Bahu Brothers – Sisters Friends – Lovers Let’s get REAL We are talking about that one pain we all have in our lives – THE BOSS

18. Launching a hilarious sketch comedy based on horrible bosses that exist

19. The Concept A 30minute capsule, that revolves around a Boss and his subordinates in form of funny gags. Every gag will capture a different aspect of the concept and is bound to leave the audience in splits. We are certain the concept will be highly relatable due to it’s unique creative treatment Each episode will see multiple gags, each gag will see a different kind of BOSS either by nature or profession

20. The Concept Variety would come in from different nature or profession of BOSS For example by nature it could range from being gentle, comic, sadist, suffering from an OCD, too conscious about his looks and many more like that Similarly by profession, the Boss can be a corporate executive, government babu, driver of a truck, owner of a general and likewise SLAVE DRIVING PSYCHO BOSS MANEATER BOSS UNREASONABLE BOSS SADIST BOSS

21. Protagonist Seasoned actor Anup Soni will play lead for this show Highly appreciated for his work in Crime Patrol, the actor will be seen in an entirely new avtaar. He will be the anchor and the main protagonist of the show. The show will also have a pool of other actors who will play the role of various subordinates, at the receiving end of the whims and fancies of the Boss. One of the popular names to play the subordinates is Gaurav Sharma, known for the character of Pappu of Total Nadaniyaan

22. Show Schedule TV Schedule – Launch date 11th November ‘15 Wed – Thu 10:00PM Radio Schedule – Launch date 11th November ‘15 Wed – Thu 9:00PM to 11:00PM 36 Hindi Speaking markets

23. Integration Concept 1 Saridon associates with Ji Sirjee and highlights the proposition by depicting a Sardard Meter in every episode – an element that Saridon has been promoting since the past few years. In every gag, a SARDARD METER pops up on screen when the subordinate loses his or her mental balance because of an obnoxious boss. This will be part of the coming up slate where we promote upcoming gags on the other side of the break or a slate right at the start that promotes the upcoming gags in the current show. There will be a pneumonic audio like ‘Saridon lao yaar’ when the employee’s headache reaches the next level. This could be a long term feature as the brand easily integrates with the show.

24. Integration Concept TV Branded Segment Branded Promos DIGITAL Webisodes uploaded with branding Viewers and subscribers send in their own experiences about horrible bosses Vox pops about horrible bosses RADIO Branded segment RJ Mentions On Ground Vox pops

25. Integration Concept 11 Ji Sirjee, is a show about horrible bosses we endure in our lives. They come in all shapes and sizes. Harsh, gentle, comic, sadist, suffering from an OCD, too conscious about his looks, over enthusiastic, too lazy, too demanding, very annoying, too insecure, totally non- committal, always evasive, dreads responsibility, control freak, miserly, and so on. However there are times when you decide that you have had enough and take a Kit Kat break no matter what. The break bumpers in the segment are branded with Kit Kat’s ‘Take a Break’ proposition. The script will be tweaked to incorporate Kit Kat, eg “Haan ji Sirji toh hota rahega, lekin ab waqt hai ek Kit Kat break ka” or “Boss ko na nahi keh sakte, lekin Kit Kat break ko bhi toh na nahi kar sakte”, etc.

26. Integration Concept 11 TV Branded break bumpers Branded Promos Branded Vox Pops – People talking about their bosses and how they need or take a Kit Kat break despite the work load DIGITAL Webisodes uploaded with branding Viewers and subscribers send in their own experiences about horrible bosses Vox pops about horrible bosses shared RADIO Branded break bumpers RJ Mentions On Ground Vox pops

27. Endless Opportunities for Brand Connect Innovative show format across mediums with high decibel media campaign Integrations that are beyond a mention and logo presence & brand plug ins

28. Network that ensures a fulfilling brand campaign THANK YOU