© 2009 Eyeblaster. All rights reserved An Overview Presented by: Raghu Seelamsetty● Managing Director, India● Web18 and Eyeblaster TOP 10 User interfaces of 2008

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Who and what is Eyeblaster? Eyeblaster is the global leader in Rich Media. We were the creators of this space when we created the first over the page format in We are headquartered in the US and have offices in over twenty countries. 60% of all rich media ads served globally are served through Eyeblaster. Driven by Research and Development, Eyeblaster has continuously innovated to change the rules of engagement for marketers. In addition to our technology, we pride ourselves in providing our clients with outstanding customer service.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Web 18 & Eyeblaster: The Story So Far.. Eyeblaster has been working with Web18 as a rich media vendor for over a year now. We have run over 20 campaigns, both agency initiated and web18 initiated. The results of these campaigns have been amazing. Please check the table below:

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved How do we help you ? Focus on Usability and Intrusiveness: Our products are designed to maintain a balance between Usability and Advertising response. In fact, our proprietary technology Polite Download is aimed at precisely this i.e. estimating the CAPABILITY of the user to see a sophisticated advertising message, MAKING that message interesting enough for the user to initiate contact with the banner and THEN serving the brand messaging. All content comes at a cost today for a portal. On the other hand, users expect to see advertising too. But, this is only as long as their experience is not spoiled by intrusive advertising. Therefore the balancing act is to give an advertiser a ROI and give the user a Unique experience that is not intrusive but engaging. Bottom-line: We make our ads user initiated AND entertaining.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Wondering how we do it? Check out the examples below Eyeblaster's dashboard has a complex evaluation of creative and inventory. Our Dwell time metric specifically measures the time that the user spends interacting with the ad. We can measure time spent on any part of the ad and measure any interaction that the user makes with the ad. On the above count and CTR, through our past campaigns, we have found that In.com is among the highest two performers. We have achieved CTRs of as high as 3.9%!!! White Mischief This ad lures the user with an interesting opening visual (which stays in the 300X250) and asks him to rollover for more. McDowell’s This ad is another example of engaging the cricket lover in every Indian. Fastrack Army Launch This is a brilliant example of how a collection was launched in a very unique way.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Analysing the performance, we learnt that In.com users are visiting the site for entertaining content and our engaging ads gave a two-fold benefit, Repeat users and Happy advertisers. This brings in more and more revenue! With users happy to engage on In.com and advertisers ready to pay for higher engagement with their target audience, our formats change the perception of In.com in the eyes of an advertiser/agency and can potentially increase ROI on a page (home or inside) by as much as 100%. It also increases the overall brand value of the network and makes sure that most users remain loyal to the site and help in increasing traffic.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved What are the pain Points for Web 18? Inventory sales Seasonal (especially for events like cricket, budget, etc.) Inventory issues Yield (effective CPM) on prime inventory is dropping. Move towards performance sales – CPC, CPL CTR: Homepage rarely gives more than 0.4% and ROS can be as low as 0.09% Daily specials (Shosh, Interstitial, Page-tear) are losing innovation value Lower CTRs / Used for performance deals / Blind spot for users New ad units More permanent ad units on a page lower yield.

© 2009 Eyeblaster. All rights reserved © 2008 Eyeblaster. All rights reserved Way forward Identify new opportunities – Home page: Define a new generation of ‘specials’ – Inside pages: Increase yield Increase saleability: For e.g – Create brand new overlay – Price it at Rs. 3 lakhs per day – With moderate sales effort increase revenue by 30 lakhs per month (assuming sales of 10 units) No opportunity cost: Eyeblaster can help In.com achieve this without their requiring to change or move any content/ad units on their pages. The third party tag makes it possible to serve a heavier creative without any extra cost i.e. they don't need to tie down any of their current ad units for this. They use it when they need it. Innovation: Re-defines a site from an advertiser viewpoint

© 2009 Eyeblaster. All rights reserved Some of our innovative templates that can work Sidekick banners: Large format homepage ads Eyeblaster TV: Video on your homepage! Homepage skins & wallpapers Overlays, commercial breaks

© 2008 Eyeblaster. All rights reserved ROI Cost Conversion tags Metrics to analyse performance Delivery Impressions Clicks Unique Site/Publisher overlap Engagement Dwell Interaction Expansion Video playback

© 2009 Eyeblaster. All rights reserved One-click Reporting Plug-in for Excel Custom Report Builder & Service Custom Report Builder & Service Report Generator Report Generator Data Feeds Service Different tools for analytics Actionable Insights rather than reams of data Campaign monitor One-Click Reporting Report Generator Custom Report Builder Custom Reporting Service Plug-in for Excel 3 rd Party Integration Data Portability

© 2009 Eyeblaster. All rights reserved The special benefits Complete service approach Help with ideation for campaigns Creative services offered Real time changes to campaigns to improve performance.

© 2009 Eyeblaster. All rights reserved Integration with existing database* Utilize demographics of registered users Target ads according to filled fields such as age, income levels, city, etc. * Custom Project

© 2009 Eyeblaster. All rights reserved Thank you !