Presentation on theme: "Www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO."— Presentation transcript:
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Odino is a young and vibrant Digital Services agency providing innovative solutions to businesses that need a ‘Digital Ladder’ to reach their target audience and hence achieve business growth. We offer an array of services which include creating & managing effective online presence, social media services, online promotion & advertising services, online/digital marketing services and much more. WHO WE ARE
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR We believe in working closely with our partners and also think that understanding their business is the first step towards delivering satisfaction. We help our partners in the decision making process and provide services which they need for the growth of their brand. OUR APPROCH
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Online /Digital Communication Design Social Media Communication & Social Commerce E-Commerce & M-Commerce Development, Integration & Management Online & Digital Advertising & Promotions Search Optimization BUSINESS VERTICLES WE ARE ACTIVE IN
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Design Strategy & Creative Services for Effective Online Presence Communication Design & Technology Integration SEO (Search Engine Optimization) – On Page and Off Page Digital PR & Online Reputation Management Services E-Campaign Design & Management E-Research & Knowledge Management Web Analytics & Traffic Management WHAT WE DO UNDER Online & Digital Communication Design
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Design Strategy & Creative Services for Social Media Channels Communication Design & Technology Integration for Social Media SMA (Social Media Activation) Solution SMC (Social Media Customization) Solution SMO (Social Media Optimization) Solution Social Media Advertising Solution Social Media Campaign Solution Social Commerce WHAT WE DO UNDER Social Media Comm. & Social Commerce
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Design Strategy & Creative Services for e & m Commerce Technology Services for E-Commerce/M-Commerce virtual stores Payment Gateway Integration Services for E-Commerce Sites. Search Engine Optimization for E-Commerce Sites Integrated Promotion Services for E-Commerce based Businesses E-Commerce Campaign Management E-Commerce Online Traffic Analysis & Management E-Marketing Solutions for e-Stores E-Commerce Campaign Support Helpdesk WHAT WE DO UNDER E-Commerce & M-Commerce
www.odino.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Design Strategy & Creative Services for Online Advertising Assistance in Identifying Appropriate Advertising Mix such as Road- block, Banner Advertising, Rich Media Advertising, Viral Advertising and more. Innovative Advertising Optimization for Diversified Business Verticals. Media Planning & Buying Services Online Advertising Data/Pattern Analysis & Management Online Advertising Planning for PPC Model, CPM Model, CPC Model, CPA Model etc. WHAT WE DO UNDER Online & Digital Advertising & Promotion
www.odin.co.in CONCEPTUAL PRESENTATION ON ODINO PIXAR Design Strategy & Creative Services for Online Marketing Assistance in Identifying Appropriate Marketing Mix such as SEM Model, Affiliate Marketing Model, Cost Per Acquisition Model, Viral Marketing Model, Lead Generation Model etc. B2B Marketing Model for Diversified Business Verticals. B2C Marketing Model for Diversified Business Verticals. Online Marketing Data/Pattern Analysis & Management WHAT WE DO UNDER Online & Digital Marketing
Basically, whatever it takes! Microsite Design & Development Content Creation, Sourcing Creative Retainer Application Development Web development Interactive marketing Emerging channels Search Mktg Display Adv Alternate Mktg Mobile Marketing Ad Networks Lead Generation
Advertising Tools RETARGETING Retargeting works by evaluating consumers behaviors while they are visiting website Targeted messages are delivered to consumers – after they leave your site based on whether or not they completed a desired action Case Study Advertiser Campaign GoalInstallation of Home Anti Virus Country UK CTR1.8% (CTR in RON campaign 0.41% Conversion Rate 1.4% (Conversion on RON 0.3%) Campaign Duration3 Months
Advertising Tools Vertical Targeting Vertical targeting enables you to connect to the users who have previously visited websites with specific content. Users who visited vertical sites covering the finance sector, for example, would become part of the finance channel. Reach those same users when they are found on other more general content type sites and serve targeted ads according to their previously shown interests. This results in increased reach to high potential clients with a much higher propensity to convert.
Advertising Tools Floating Ads We can work with various Rich Media Solutions, such as Floating and Expandable banners, ensuring that your message reaches its target audience in the most innovative manner.
Advertising Tools Video Ads Video advertising is growing at an impressive rate: reports from comscore Video Matrix recorded that 9 billion video streams were viewed by online users during July 2007. Additionally, studies found that after watching a video ad, 52% of viewers took an action such as visiting the site or making purchase. With unparelled click thru rates, video advertising has established itself as the newest, most innovative form of online advertising.
Advertising Tools Contextual Targeting Contextual advertising reach the ideal, Inclined buyer at the moment in which that person is considering the service or product.
Advertising Tools Overlays This is a new video advertising product within our media solutions. The technology integrates with the flash players in the marketplace to deliver a message in an overlay format within the stream of the video. This technology and service is exclusive for Us! Some more examples http://resources0.adotube.com/volsh/ebay2/ http://resources0.adotube.com/volsh/ebay1/http://resources0.adotube.com/volsh/ebay1/ - make sure to rollover your mouse to see cool effects.
Audience measure The Tools currently in use Behavioral studies Web planning Ad benchmarking AD server