1. Digital Age 2008 Laurence Aderemi, Director, Business Development AdMob

2. Mobile Media Business End of the Beginning Phase of Mobile Major Strides Forward in 2008 Beginning of the Next Phase of Mobile 2005-2007 AdMob, Inc. Confidential & Proprietary

3. 2005-2008 AdMob, Inc. Confidential & Proprietary Examples Who is AdMob?

4. 2005-2008 AdMob, Inc. Confidential & Proprietary Size and Scope Leader 49 Billion ads served Global Scale 4.5 Billion impressions / mo European Scale 500 Million impressions / mo Publisher Partnerships 6000+ mobile sites / premium publishers Advertisers Thousands of active advertisers Leading Mobile Advertising Marketplace

5. iPhone Network & Ad Formats 2005-2008 AdMob, Inc. Confidential & Proprietary Canvas Video Audio Web iTunes Maps App Store Call

6. Mobile Metrics Report 2005-2008 AdMob, Inc. Confidential & Proprietary October 2008 preview: 5 Billion Ads Served iPhone #1 Device Worldwide 38 % of iPhone traffic is outside the US 5 % of total requests iPhone #2 Device in the US

7. Mobile Analytics 2005-2008 AdMob, Inc. Confidential & Proprietary Understand Visitors Evaluate Traffic Sources Improve Site Performance Track Beyond the Click Monitor Conversion Events

8. 2005-2008 AdMob, Inc. Confidential & Proprietary Examples State of the Mobile Media Business

9. End of the Beginning Phase Operator-centric world Slow networks Expensive data plans Phones with limited capabilities Minimal user engagement 2005-2007 AdMob, Inc. Confidential & Proprietary

10. End of the Beginning Phase Limited quality content No advertising standards or best practices Limited campaign reporting and transparency Lack of real scale No real proof points of success 2005-2007 AdMob, Inc. Confidential & Proprietary

11. Major strides forward in 2008 Openness High speed networks Affordable data plans Compelling new devices Browser and Application usage start to take off Increased developer interest 2005-2007 AdMob, Inc. Confidential & Proprietary

12. Major strides forward in 2008 Tracking and standards Real success stories Broadening advertiser interest Scale and targeting Strong brand recall 2005-2007 AdMob, Inc. Confidential & Proprietary

13. Beginning of The Next Phase 2005-2007 AdMob, Inc. Confidential & Proprietary True openness Broad range of compelling devices Mobile-specific content leverages rich context Users embrace mobile media Commerce

14. Beginning of The Next Phase Promise of interactive + unique capabilities of mobile Sophisticated targeting Measurement Rich context At scale media buys Rapid growth & virtuous cycle 2005-2007 AdMob, Inc. Confidential & Proprietary

15. So What 2009? Mobile advertising works for both performance and brand advertisers. There is a Real Publishing Model in mobile media Proving segments and Educating advertisers is essential New devices will be a catalyst. We begin to see mobile’s potential realized in 2009. 2005-2007 AdMob, Inc. Confidential & Proprietary