Audience Research – Results and Conclusions As a part of my AS Media course, I completed the creation of a survey, questioning randomly selected ‘general public’ members. The us of this survey is to collate these results, in order to help me to compose a Music Magazine, based upon regular and recurring public demand. The results will be collected and organised into a series of pie charts, designed to clearly and simply display the results of my research (with occasional screenshots for more complex answers).

Male and Female Responses – What is the Majority? As is shown in the pie chart to the left, a larger proportion of women completed my questionnaire. Because of this, I aim to relate evenly to both men and women, rather than giving heavy concentration to men (as was originally planned). These results should allow me to do so fairly.

Age – Where Should My Target Audience Lie With Regards to Their Age? This pie chart displays the predominant age of those that completed my questionnaire. The results show that the majority of those who completed the survey were aged over 40 years old, followed by years old and followed closer by This allows me to follow my original plan of appealing to a wide target demographic, but with attention paid to the detail and elegance likely expected from an older audience.

Would You Consider Yourself a Music Fan? This pie chart displays the majority of those that completed my questionnaire who enjoyed music in general. A larger proportion of people voted ‘Definitely’ as their answer, followed by ‘yes’. A much smaller proportion didn’t listen to music very often or for even fewer, not at all. This acts as a promising basis to confidentially base a music magazine on these results.

Using No More Than Five Artists, Please List Your Favourite Bands Following, is a screenshot of results from text based answers from those that completed my survey. Due to the open nature of this question, I received a huge quantity of results to the question – rendering a pie chart useless with regards to compiling data. I have found from sieving through this data, that the majority of my possible audience seemingly are interested in the same genres of music I have originally planned to use for my music magazine.

Name Three of the Most Popular Current Musicians in Your Opinion Much like the previous question, this one relies on a much wider basis of opinion. Because of this, I will once again be displaying in the following slide a number of screenshots, displaying the written results, and the most common amongst them in terms of genre, to further incorporate this data into my magazine when considering a target audience. The results show that (once again) the most common form of music recognised fits well into my predetermined plan. Genres a varied, though narrow down basically to a core three/four – Rock, Alternative/Indie Rock, Country (Rhythm/Blues) and other artists, considered legends within the music industry.

How Often Do You Attend Gigs/Concerts? The pie chart shown to the left shows proportion of people completing my survey that attend gigs, and the frequency in which they do so. Because the majority selected the option indicating that they do no attend concerts often (followed by an option indicating that they attend if and when an occasion presents itself), I will likely create aspects of my magazine aimed at people who have a distinct interest in music, but without focusing too intensely on the smaller minority of people that know all about the ‘gig scene’. I hope to make my magazine accessible to any audience (with a base interest in the subject).

Do You Have A Favourite Magazine? This is a fairly basic question, though is very important in allowing my to compile my results. This question and its results should allow me to reasonably accurately measure the reliability of my results. Because a larger number of people do not have a favourite magazine, I must bare this in mind when using these results to produce my magazine. Though I can use the results of this questionnaire, I now know that I must pay due attention to the fact that it is based on evidence gathered from people who do not necessarily have a keen interest in magazines.

What Is Your Favourite Magazine? This question and the results shown will allow me to base my magazine off of examples shown in others. The results of this show that the majority of people selected either gossip magazines (such as OK and Inside Soap) and music magazines. The music magazines selected fortunately keep within the boundaries of my selected genres, with magazines such as ‘Blues and Soul’ and ‘NME’ – which means that magazines such as this will likely be used as inspiration for my own in terms of style as I know that this is the most popular option.

How Often Do You Buy Your Favourite Magazine? These results should simply allow me to evaluate the reliability of the previous question, as well as allowing me to deduce exactly how often it is people tend to buy magazines, so that I can decide on the frequency my magazine will be released. My results show that people in the majority don’t often buy magazines, or only buy them from time to time. The next closest result indicates that a subscription is likely the popular option here. I plan on using this to create a monthly magazine, with highlighted subscription information and maybe even information on how to win a subscription (a result that will be further explored in later questions.

What is The Most You Would Be Prepared to Pay For A Single Edition Of Your Favourite Magazine? As can be seen within its title; this question should allow me to decide on how much I should aim to charge for a single edition of my magazine. The majority vote for this question leads me to believe that somewhere between £2.00 and £3.50 is what people are prepared to pay. Because of this, I intend to charge likely around £3.00.

Other Than Just Your Favourite Magazine, What Other Magazines Are You Likely To Buy? The nature of this question is simply to find out general interests and hobbies of my audience base. By asking a question like this I can discover average interests and incorporate details of them within my magazine, creating (hopefully) a larger likely audience. The results shown indicate that whilst music is a common interest, it is not the only interest. Many of those questioned seemingly enjoy Film (Movie Mags), Fitness and Gossip Magazines. I can use this information to add content such as brief film information (much like Rolling Stone) and perhaps even fitness information (in contests and free stuff). Celebrity/artist gossip can be included relevantly in article cover lines.

What News/Articles Do You Like To See In These Magazines? This Question is designed to create a general feel for what news articles to place on my magazine cover for cover lines, and further what sort of artists to use. For the most part, my results are rather varied, meaning I have plenty of room for varied article types whilst still appealing to a general audience. I will concentrate the majority of my stories on interviews and personal artist information (news straight from the artist.

What ‘Free Stuff’ Do You Like To See With Your Magazine? The results of this question will allow me to breakdown exactly what appealing offers in the form of skylines and puffs. The results seem to show that promotions, CDs and T-Shirts are favoured most by an audience. I will ensure that this is reflected within my final product.

What Usually Helps You To Decide Whether Or Not To Buy A Magazine? This question’s results are designed and placed to help me decide what colour codes/fonts/images/artists/etc. to use – and further, which to focus on most, based on what generally appeals to a larger audience. It would seem to me that my audience favour general layout and high profile artists rather than intricate details such as font and colours. This, however, does not mean to say they will not be important when considering my magazine’s design.

How Do You Usually Get Your Music? By asking this question, I can discover further what exclusive details to include in my magazine. Because the audience majority is in favour of CDs and iTunes as their main source of accessing music, I could potentially include exclusive CDs and iTunes vouchers with the magazine’s edition as a free ‘giveaway’ item.