SavvyMom Media Contact: Maggie Dymond (416) ext.25 January 7, 2011 Submitted to: Ali Sifton Digital Proposal for: Ontario Place Make sure top titles are 20 Georgia Body text is 16 (or less as needed) Verdana Chart titles should be Arial 14

2 SavvyMom Media  SavvyMom Today is a permission-based eNewsletter delivered to moms’ inboxes every Tuesday and Thursday morning through our National, Toronto, Vancouver, Calgary and Ottawa editions. We are mom’s secret weapon: the trusted voice for women who are looking for tried and tested solutions for their everyday dilemmas.  SavvyMom Today is the most influential targeted advisory eNewsletter focused on mothers in Canada, offering advertisers a unique and focused opportunity to reach the elusive Mom market through viral and word-of- mouth marketing.  In addition to a robust website offering with special features and topical, in-depth content, SavvyMom is very active in the social media space. From Facebook, to Twitter and blogs, SavvyMom connects with a loyal community of moms in a number of ways.  In addition to our core newsletter property, SavvyMom also publishes monthly food (Eat Savvy), shopping (ShopSavvy) and birthday (PartySavvy) editions SavvyMom Media

Our focus on quality content drives significant reader growth Our Mission Statement To develop, in our readers, trust, loyalty and a passion for sharing our content, through our single-minded focus on the highest quality editorial, based on practical solutions for moms’ everyday dilemmas.

4 SavvyMom Media Our Target Audience  Age: 89% of our readers are between 25–54 years of age  Education: 62% of our readers have a college or university degree, and 16% also possess a post graduate degree  Household Income: 40% of our readers have a HHI of $75K+  Children in the Home: 96% of our readers have at least one child, with an average family size of 1.66 children GENERIC – change as needed Source: SavvyMom reader survey, August 2011  98% reporting being Satisfied or Very Satisfed with SavvyMom  62.3% report only reading SavvyMom, no other newsletters or blogs  95% enter contests online  65% of readers report checking their multiple times daily  97% of readers spend at least one hour a day online  63% of readers are online shoppers with another 33% using the internet to research what they will buy offline Her Preferences

5 SavvyMom Media 5% 9% 10% 13% 12% 10% 8% 6% 5% 18% 5% 0 years old 1 year old 2 years old 3 years old 4 years old 5 years old 6 years old 7 years old 8 years old Between 9 and 18 years old Older than 18 0%5%10%15%20%25% % of Children (N=32,343) 1,469 Number of Children 2,995 3,206 4,101 3,791 3,204 2,528 1,934 1,601 5,880 1,634 The distribution of the children’s ages shows a beautiful bell shaped curve with the height being at 3 years old. The average age of the children ( years old) differs from the height of the bell curve (3 years old) because the older children skew the average older. The average age of our readers’ children is 6.5 years old with the largest segment of them being 3 years old REMOVE THE EXPLANATION ON RIGHT Source: Reader enrollment data

6 SavvyMom Media Source: Subscriber database, January % 35% 11% 3% 1 child 2 children 3 children 4 children or more % of Households (N=19,472) Number of Children per Household Our readers have an average of 1.66 children per household

7 SavvyMom Media Our exceptional level of reader engagement – key statistics Key MetricSavvyMom TodayIndustry AverageMultiple Average Open Rate 40%21.2%2.0x Click through Rate of Recipients 20%4.4%4.5x Reader Engagement Statistics Sources: WhatCounts statistics for all 2010 SavvyMom campaign results; Bronto Delivery Statistics Benchmarking (January 2011, Publishing & Media industry); SavvyMom subscriber survey (August 2010) Our readers can’t live without us! 98% report being satisfied or very satisfied with SavvyMom 56% report never missing an issue 60% have referred friends to SavvyMom.ca 54% have purchased a product or service learned about on SavvyMom “I just wanted to say “well done” – your team puts out a well written, well researched and informative that I actually use. Thank you.” Laura T – Calgary, AB Updated

8 SavvyMom Media Our “Mom-fluence” is Contagious! Even more than ‘A MUST READ!’… our subscribers spread the word…`PSSST…YOU’VE GOT TO READ THIS!’ 60% of Subscribers have recommended SavvyMom to a friend 92% of Subscribers rely on recommendations of fellow moms when it comes to making purchases for the family 62% Of Subscribers are exclusive to SavvyMom 54% of Subscribers have purchased something they have read about in SavvyMom Our readers are highly engaged with our content Source: SavvyMom subscriber survey (August 2010) Changed copy on blue line

9 SavvyMom Media SavvyMom maintains a strong and growing social media presence with thousands of fans and followers Our Social Media Presence= opportunity for brands to be part of the conversation xxxx Facebook Fans Alternate channel for SavvyMom content Photo contests Tip of the week xxxx Twitter Followers Multi-author tweets Alternate channel for SavvyMom content as well as current event commentary Blog Channel Expert bloggers Founders’ blog Eat Savvy blog YouTube Video channel Eat Savvy content Tip of the Week Need to update numbers in advance of sending out

10 SavvyMom Media Ensuring that our advertorial content is appealing to our readers helps preserve our trusted brand Select Advertising Partners