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Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C.

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Presentation on theme: "Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C."— Presentation transcript:

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2 Introduction We are India's leading directional media marketing company enabling SME discovery. Pioneers in discovery of platforms across B2B,B2C & C2C search, engagement and transaction. Our alliances with our integrated service of Local Search has powered us to deliver a high quality of service, along with value for money. We have a robust network of over 50 offices around the country with approx. 2000 employees. We have re-launched our flagship B2C product - Askme.com, where we provide hyper-local search to consumers.

3 Reach We Offer! Data 5.5M+ records SME contacts / year 1.6M Paying Advertisers 150,000+ Cities Covered 150+ Markets B2B, B2C, C2C Industries Covered 5500+ categories across industries Sales Force 1200+ Feet On Street Total Employees ~2000 Media Mobile, Apps, Online, Voice, Print Print 4.5 mn physical copies per year Unique Visitors per month ~ 6 mn across digital properties Facebook Fans 13,00,000+ App downloads 13,00,000+ AskMe 100,000 Calls on Askme/Day SMS 30 Crore SMS Database Email 15 million Database

4 Indian Wrist Watch Industry 50 million wristwatches are sold in India every year. It is growing at 12-15 % every year and a large part of this growth comes from youth and luxury segment of consumers. Titan has almost 45% market share of the organized watch market in the country. Male watch buyers far outnumber females and account for around 65% of sales. Students are the largest segment of buyers accounting for approximately 30% of the sales. The increasing number of exclusive branded outlets and the availability of branded watches across India helped watches to grow in 2013. Growth was also stimulated by discounts and additional warranties from leading players like Titan Industries Ltd and Timex Group. The increasing number of exclusive branded outlets and the availability of branded watches across India helped watches to grow in 2013. Growth was also stimulated by discounts and additional warranties from leading players like Titan Industries Ltd and Timex Group.

5 Major Watch Brands in India Top Brands with Exclusive Stores Top Brands with Multi-brand Stores

6 Internet Market is booming in India

7 What are your customers doing online? 7 Step 1: Searching for your services online Step 2: Identifying relevant businesses /companies Step 3: Visit websites. Read about the companies. Step 4: Read peer reviews Step 5: Contact the company Reaching out to your customers at EVERY step is critical for businesses

8 Customer Lifecycle as on Today 8 Customer looking for a laptop

9 OUR OWN PRODUCTS CATEGORY DRIVEN MARKET WHAT WE CAN DELIVER! OUR DELIVERY ECOSYSTEM What did we do different- Our Value Addition !

10 Service Offerings Current Traffic 1.5 lac Calls per Day VOICE LISTING Current Traffic of 1 Million Visits & growing on Hourly basis ASKME.COM LISTING App Download – 2 Million & growing User Rating – 4.2 Stars ASKME APP LISTING TEXT + OBD SMS MARKETING Cost per email Cost per click Cost per lead EMAIL MARKETING Reach 61 Million Users FACEBOOK PROMOTIONS LISTINGS DIGITAL MARKETING

11 Why APL? Promotion on Google

12 Askme Listing: Top Features & Benefits! ASKME REACH CUSTOMERS WHENEVER & WHEREVER THEY LOOK FOR YOU!

13 Users get an option to grab amazing deals and offers of stores along with their contact details (phone, email, address etc.) Options to make decisions by reading reviews & adding their own comments and ratings. To connect with any business, users have an option to send SMS or use click-to-call facility. Recommend your product searches to friends and family through Facebook and Twitter. Premium Askme.com Listing (Sample)

14 The All In One App Make this your Deal platform to broadcast your coupons and offers which you do it from alternate medium. We help you increase the sales and will charge on coupon downloads (Straight ROI) We do 4 lacs deal download per month across multiple partners

15 Email Marketing : What You Get! Perfect tool to spread awareness and reach out to customers. Cost effective and time efficient. Generates higher response over traditional direct mailer campaign VERY COST EFFECTIVE GENERATES HIGHER RESPONSE INCREASES CONVERSION RATE BEST PLATFORM TO REACH CUSTOMERS

16 SMS Marketing-What You Get! MEASURABLE RESPONSE, HIGHER ROI & COST EFFICIENT DATA FROM MULTIPLE SOURCES-Exhibitions, Tie-ups, Online Presence DATABASE TIE-UPS WITH TOP DATA AGGREGATORS WITH DATA IN VARIOUS CATEGORIES & CITIES ELIMINATION OF DND MOBILE SUBSCRIBERS FROM THE DATABASE USP OF SMS MARKETING 30 Crore Data available PAN India Best competitive rates available basis volume commitments Multiple SMS Gateways Lines to ensure delivery

17 Facebook- Connect, Engage and Sell to over 61m users FACTS Largest social media platform to connect customers Audience aged between 18-24 & 25-34 yrs* Average Indian spends 7-9 hours* a day Connect with existing fans for free through daily posts and also acquire new fans F- COMMERCE Own a Facebook page. Run Facebook ads and sell your products User does not leave Facebook (their favorite destination online) Facilitate, initiate and close the sale on Facebook More Economical than E-commerce. Get referrals easily from your existing customers

18 THANK YOU! Download Now!


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