Tracking Hosted Buyer Meetings September 25 th, 2013 Stéphane Doutriaux –

Using Poken’s Hosted Buyer tracking platform, you reduce the time wasted handling hosted buyer tracking through paper booklets & stamps Our platform allows hosted buyers to capture each of their meetings with suppliers, by simply touching pokens. Once they have completed all their meetings, a coupon is automatically generated, giving them the benefits they were promised. In addition, you, the organizer, get a digital dashboard showing you all the metrics CONCEPT NO MORE WASTE OF PAPER

CASE STUDY REFERENCE: AFFLINK USA is using Poken’s Hosted Buyer Platform since 2 years

A branded web portal is provided, for hosted buyers and exhibitors to log in and view all of their upcoming and/or completed meetings, and also view the documents they’ve collected from touchpoints. Our Hosted Buyer widget allows buyers to see the progress they’ve made in achieving their meetings. The widget showing how many meetings have been had, can be “gamified” allowing various levels of achievement. We can pull the buyer’s targeted meeting list from your database through your API Web PORTAL

Sync Stations to View Progress Plug into your computer, or tap a sync station Sync Stations are provided to allow Hosted Buyers and Exhibitors to view their collected meetings, and track their progress. Touching a sync station (NFC technology) instantly extracts all the collected material, and shows the buyer/visitor his account content An recap is automatically send to the buyer/visitor, which can include his coupon

Optional: Computer Stations to Print Vouchers A computer & printer pavilion can be provided to allow hosted buyers to check their accounts, and print vouchers This is not necessary – only if you are not equipped to validate the vouchers digitally (we provide this solution)

A custom URL is set up at It is also accessible on mobile at The color scheme is adjusted to fit the event branding Alternately we can embed the tools into your existing web portal, or have the portal hosted at your choice of URL CUSTOM LOGIN PAGE Done ☑ Branded Login PageBranded Mobile App

AGENDA / SURVEY WALL (1/3) Digital touchpoints are provided for an agenda wall, so buyers/visitors can collect session information, slide decks, etc. Client’s agenda is transformed into a Media Wall by our designer A local booth builder is hired to build a self-standing wall structure 8ft high by 9ft long 32 tags on the Agenda, 20 on the Exhibitor Map, 23 on the Survey Done ☑

AGENDA / SURVEY WALL (2/3) Done ☐ The wall is designed with a horizontal agenda : This pushes people to walk along it as they collect sessions, and not park themselves in front of one day’s agenda for a long time, blocking others

The client’s survey questions are designed into the Media Wall, to add interactivity and engagement. The survey is designed horizontally, so a person answering it doesn’t park themselves in front of one spot for too long, blocking others. Always think of FLOW when designing the media wall. You need to keep people moving along it. AGENDA / SURVEY WALL (3/3) Done ☑

INFOCARD A business-card sized infocard is printed to inform the users how to use their device, provide their login and password details Done ☐ Front Back

OPTION: SESSION CHECK-IN Session Check-In placards (Letter sized, placed on a stand) are used next to each session room Before each session, the object in the Check-In tag will be updated (unlinked, linked) so that the relevant session is being checked-in Relates to the incentive game

EVENT ANALYTICS - Generate highly qualifies Leads:  To whom Exhibitors or Buyers met?  Track the real interest of Buyers?  How many interactions have been done?  Interaction between participant with their timelines?  How many documents have been collected?  Which have been collected the most?  The detail of each Buyers/Visitors collection?  Details of Buyers downloading material from Portal?  Get your online survey results?

EVENT ANALYTICS Track your Hosted Buyers – boost your Event Networking

Advantages Summary (1/2) Boost networking between participants Create a dynamic networking environment enabling participants to digitally exchange their contact details simply touching Pokens Generate Qualified Leads Allow buyers/visitors to collect product information digitally, "with a touch", so you can track who collected what, where and when. Capture their interests and purchase intent Meet & Greet Keep track of who visited booth, what information they gathered, and which of your sales people they met. Measure the level of engagement Gain access to the number of contact exchanges between participants, and the exact amount of digital promotional and sales material collected at your event Tasawar Hussain –

Measurable Customisable Provide rich multimedia Easy to set up and to use Ice breaker No more “heavy” shows Enhance / multiply networking Have fun ENHANCE EXPERIENCE INCREASE EFFICIENCY SHIFT BUDGETS GO GREEN Go paperless Create a positive image impact Stimulate smart consumption ORGANISERBUYERS/VISITORS Branding Collect qualified leads Increase opportunities No post event paper work Upload/modify last minute docs Get updates on contacts Share portable documents Get last updates available No printing costs No bar code scanners Optimise logistics No waste management No other giveaway Get a valuable social networking tool as a gift Advantages Summary (2/2)

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