1. ADDING SOCIAL MEDIA TO YOUR EVENT Lausanne, February 2012 GO GREEN SAVE MONEY INCREASE EFFICENCY ENHANCE EXPERIENCE

2. AGENDA WHO WE ARE Company at a glance Satisfied customers POKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities ADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages

3. WHO WE ARE - COMPANY AT A GLANCE Poken is the leading provider of touch- based solutions for events and location- based marketing campaigns. Founded in 2007 – 32 employees Acknowledged market leader in NFC touch-based solutions Experienced senior team

4. WHO WE ARE - SATISFIED CUSTOMERS Sales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.

5. WHO WE ARE Company at a glance Satisfied customers POKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities ADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages AGENDA

6. POKEN ENVIRONMENT – USER EXPERIENCE TOUCH IT GET IT SHARE IT Digitally exchange contact details with other people, collect digital documents offline (PDFs, presentations, brochures, videos, demos, animations, links). Plug your Poken in the USB slot, create an account on the memberHUB and synchronise your device to have access to all documents and contact details collected. Collect your contacts and digital files on a timeline, download them on Outlook, Salesforce, or other format. Keep your profile updated with your social networks, share your experience. Poken Member HUB

7. Provide your visitors with a sparkling networking experience. Deliver digital contents in a selective way, rising interest and creating awareness. The touch experience is new, intuitive and fun! POKEN ENVIRONMENT – TOUCH IT

8. Create a branded post event experience: the log in and registration web page can be white labelled. The access to this page can be done by any other website. Visitors profiles can be created before the event and userID and Password can be communicated by email. Visitors can also login with their Facebook account. POKEN ENVIRONMENT – GET IT

9. Create a post event attraction on your customised Member Hub. A large portfolio of tools is available for your visitors: integration with Facebook and LinkedIn, game mechanics, videos, image gallery, RSS feed, and many others. Digital content is sharable! POKEN ENVIRONMENT – SHARE IT

10. WHO WE ARE Company at a glance Satisfied customers POKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities ADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages AGENDA

11. VALUE PROPOSITION – BRANDING Associate your brand with innovation and cutting edge technology.

12. VALUE PROPOSITION – LEAD GENERATION Generate high quality leads based on people’s real interests.

13. VALUE PROPOSITION – NETWORKING EFFICIENCY Increase networking efficiency among participants at your events.

14. VALUE PROPOSITION – HAVE FUN Create an interactive and fun experience for your guests. Make it even more challenging using game mechanics.

15. WHO WE ARE Company at a glance Satisfied customers POKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities ADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages AGENDA

16. pokenSPARK standard 30+ designs: rockstar, panda, alien, geisha, etc. – neatly shipped in packs of 10. pokenSPARK standard blank Add custom printing or stickers of your brand. 8 colors available. pokenSPARK billboard Customized with square dome sticker. pokenPULSE standard Assembled 10-packs, black and white. pokenPULSE customised With brand-customized printing on the cap. pokenTAGS Stores up to 3000 contacts and it can be customized with your brand. HOW IT WORKS – CHOSE YOUR DEVICES

17. Receptionists ask for name, provide the accreditation badge, and with a bar code scanner links a Poken to the guest profile. On this operation, an email is sent to the guest with used ID, password and instructions. The Poken is now linked to his profile and ready to use! Event Accreditation Badge bar code Event Accreditation Badge bar code Guests are invited to register on a website created for the event. registration Registration in Event DB Synchronisation with Poken DB at the entrance HOW IT WORKS – BEFORE THE EVENT Option 1: BAR CODE SOLUTION

18. Guests are invited to register on a website created for the event. registration Registration in Event DB Synchronisation with Poken DB at the entrance Saverio Patimo ID: saverio@poken.com Password: poken HOW IT WORKS – BEFORE THE EVENT Option 2: VIP SERVICE SOLUTION Receptionists ask for name, find a pre- linked Poken and delivers it in a handsome box. The box brings name of the guest, UserID, Password and basic instructions on how to use it. If your guest is not registered yet, can be quickly registered by a receptionist. UserID and Password are sent by email.

19. 1. At the booth, participants are quickly registered by a hostess on a PC or an Adroid Tablet, who links a Poken to their profile and provides a short explanation on how to use it. 2. An email is sent to each participant with an user ID and a temporary Password, which can be changed on the first access to the Poken Social Network. HOW IT WORKS – BEFORE THE EVENT Option 3: ON SITE SOLUTION

20. NO MORE WASTE OF PAPER NO MORE BUSINESS CARDS ENHANCED NETWORKING HOW IT WORKS – AT THE EVENT Attendees can exchange contact details by simply touching Pokens. Attendees can collect digital files offline (presentations, brochures, videos etc) from pokenTAGS, which gathers their information, generating high quality leads. COST SAVING DISTRIBUTION OF INFORMATION

21. OBJECT Press release Product description Product presentation Videos / multimedia Rendering 3D Participants save their contacts and objects in their computer just by: - plugging their Poken into an USB slot - login in the website of the event organiser - synchronising their poken with the member hub PEOPLE Contacts (downloadable on Outlook, Salesforce or others) Social networks (more than 50) Picture Other information Speakers and organisers profiles can be preloaded on the timeline before the event. HOW IT WORKS – AFTER THE EVENT

22. HOW IT WORKS – CREATE OPPORTUNITIES Register behaviour and preferences, keep in touch with contacts, make push propositions to enhance returning possibilities.

23. WHO WE ARE Company at a glance Satisfied customers POKEN ENVIRONMENT User Experience Touch it Get it Share it VALUE PROPOSITION Branding Lead Generation Networking Efficiency Have Fun HOW IT WORKS Chose your devices Before the event During the event After the event Create opportunities ADVANTAGES Go green Save money Increase efficiency Enhance experience Advantages AGENDA

24. ADVANTAGES – GO GREEN Go paperless, reduce carbon footprint Create a positive image impact Stimulate smart consumption

25. ADVANTAGES – SAVE MONEY Eliminate printing costs Avoid expensive bar code scanners at your stand Optimise your event logistics No more waste management No need of other giveaways

26. ADVANTAGES – INCREASE EFFICIENCY Power your branding activities Increase opportunities: no time to speak? Enough time to touch Distribute sharable and portable contents Collect extremely qualified leads No more post event paper work Upload or modify documents last minute Don’t miss changes in your contacts profiles

27. Enhance and multiply networking: Poken is an ice breaker! Provide a “fun” experience Change your brochure with rich multimedia content Don’t let your guest hold heavy loads of documents Easy to set up, scalable, customisable and measurable ADVANTAGES – ENHANCE EXPERIENCE

28. GO GREEN SAVE MONEY INCREASE EFFICIENCY ENHANCE EXPERIENCE Go paperless Create a positive image impact Stimulate smart consumption ORGANISERVISITORS Provide rich multimedia Easy to set up and to use Measurable Customisable Ice breaker No more “heavy” shows Enhance / multiply networking Have fun Branding Collect qualified leads Increase opportunities No post event paper work Upload/modify last minute docs Get updates on contacts Share portable documents Get last updates available No printing costs No bar code scanners Optimise logistics No waste management No other giveaway Get a valuable social networking tool as a gift ADVANTAGES – SUMMARISING

29. Poken S.A. Rue du Pont 22 CH-1003 Lausanne Switzerland Tel +41 21 560 40 05 poken.com TOGETHER WE CAN DO MORE!