1. Provide Quality Information with PokenTags Lausanne, June 2011 Philip Schweizer Head of Sales Collect people, places & things with a simple touch.

2. What is Poken and PokenTag?

3. Make your event a PokenEVENT! Poken enhances the creation of lasting relationships. What is Poken? Poken is a digital business card & a digital briefcase that makes networking efficient – and an experience! Poken allows the easy exchange, and pick-up, of information with a simple touch, such as full contact details including social networks, documents, and more! What types of Pokens are there? > Pokens for people > PokenTAGs for stands, posters, products

4. What is a PokenTag? Every person at the event will receive a Poken which allows them to exchange business cards by touching each other’s Pokens, and pick-up rich digital information by touching PokenTags. A pokenTag is a small sticker which allows you to provide your event participant with digital information. Swap business cards Pick-up documents

5. How does it work on the show?

6. Example of the UK Tourism Booth at a Travel Show Continuation on next page… A pokenTag is placed at a visible place of a booth such as counter, meeting table, posters etc., where people can pick-up information about a destination. On the show visitors poken with people and pokenTags, and synchronize their Poken at home on their computers on the poken Website

7. People collect information with a touch The collected people and information get downloaded to the “Poken Timeline”, classified neatly in chronological order All the brochures and objects are accessed in the object library where they are classified into places, products, exhibitors, and sessions. Continuation on next page…

8. What information can you provide through a pokenTag?

9. What information can you provide in an object? > Name of Company, brochure, stand or service > Introduction or overview > Your Social Networks > Provide Web Links where visitors can find more information in the web > Add images > PDF brochures and guides, order forms, Powerpoint slides, video presentations, maps, and any other document you wish People can leave comments, and other contacts will see the comments they left, giving more visibility to your booth, service or product

10. What are the key advantages of having pokenTags at your booth?

11. Why use PokenTags  Get qualified leads, receive metrics who touched your pokenTag  Provide your target audience with quality, digital content  Extend your communication reach by having them explore your company after the show  Be green and print less or no brochures, while saving money on your printing budget  Create traffic to your booth  Include weblinks and get them to your website $

12. Details for your objects

13. What information can you include in one object? Send us the information for your object by e-mail with the Excel file that we will provide to you (ask us). Here’s what you can put in 1 object (maximum file size per file 10 Mb) : a) Object Title b) Object introduction text (maximum 480 characters) c) Links to your social networks (available networks on the next page) d) 5 weblinks with a title for each weblink e) 5 Documents with a title for each one f) 5 images with a title for each one g) 1 video with a title for each one h) 1 sound file with a title for each one

14. Supported file formats

15. Supported social networks

16. Write to the events organizer to find out more or to purchase pokenTags!

17. Further information sources Find out more -Poken presentation video: http://www.youtube.com/watch?v=CFZ6IIEOf4o http://www.youtube.com/watch?v=CFZ6IIEOf4o -A Poken example networking event: http://www.youtube.com/watch?v=ffe5LbpaJkI http://www.youtube.com/watch?v=ffe5LbpaJkI -Poken website: http://www.poken.com/ -Poken Facebook Page: http://www.facebook.com/poken

18. Contact us Poken S.A. Rue du Pont 22 CH-1003 Lausanne Switzerland poken.com touch it. get it. share it. Philip Schweizer Head of Sales T:+41 21 341 99 45 M:+41 79 588 38 33 philip@poken.com