Use Facebook as a Tool Preparing and Understanding Time saving Tools

Every Facebook “Guru” out there will tell you – “The key generating business on Facebook is creating engagement” They always say it as if it were this easy thing The truth is if you don’t have an easy way to do it without spending HOURS searching for what to say, it can be down right difficult

The first thing you MUST do to save a TON of time is create “lists” Facebook created this tool to allow people to focus their conversations with specific “groups” of people

Focus on the Big 3 Current Referral Partners Prospective Referral partners Clients Create your “List” in Facebook with those people Use this Ninja trick to make it easy to see their activity

That’s Great……If you are friends with them….How do I become friends?

The Top Producers tend to hang out with other Top Producers Successful people tend to hang out with like minded people Use this Ninja tactic to find Prospective Referral Partners

Great….I can organize my Big 3 to engage with them on Facebook …..what do I say? The answers you get from the Guru’s are – “What are you interested in?” or “What are your fans interested in” That is mostly true, but if you just talk about golf or fishing, how will they ever know you are serious about business Your fans will be interested in different things. Some may like fishing, some may hate golf though

Use the Facebook Formula Monday = Motivation Tuesday = Funny Wednesday = Industry Update Thursday = Question, Survey, Fill in the Blank (something that asks people to respond) Friday = Testimonial, Success Story, Photo from Closing

Mondays = Motivation A quote from your favorite author or speaker Zig Ziglar Napolian Hill Thomas Jefferson Tony Robbins A video that inspires you (be careful that it is not a sad story) An image with motivating message Make sure to comment on why it motivates you

Tuesdays = Funny A funny story or joke (clean) A funny video (viral videos) The Ultimate Dog Tease Charley bit my finger Ice Bucket Challenge Fail A funny image or cartoon Make sure to keep it clean…If you wouldn’t show it to your mom, don’t post it No politics or religion

Wednesday = Industry Update Any changes to popular programs FHA USDA HUD’s HAWK Niche Program FAQ’s VA Loans Reverse Mortgage FHA 203k Not highly engaged with but brands you as an expert and gives info when people FB Stalk you

Thursday = Engagement day Ask a question they would know the answer to Hey real estate friends, what is the longest time a house stays on the market right now? Take a survey Who can help me…Of these three what gives you the best return, print ad’s, direct mail, or social media ad’s? Post a fill in the blank message I always wanted to go _________! Make sure to engage back with comments, start conversations

Friday = Testimonials, Success Stories (proof) Testimonials are huge, especially in the social arena (social proof) Ask clients past and present to post on your wall (active users will be glad to) Ask agent partners to post on your wall after closings (offer to post on theirs as well) If no testimonials to post, tell a story of success (dos not have to be a recent success) Tell success stories about particularly tough deals Social proof is the most valuable tool to woo new clients and show partners and prospective partners proof of how you are different

Use Google Alerts to get your posts sent to you automatically

Last ninja trick of the day – Make a post that is only seen by the people in a specific list you have created

Use these tools to deliver your personal brand Create real relationships Close more loans