Lesson #4 How You Can Get Paid to Teach What You Know

Don’t Limit Yourself to Selling Ebooks You can, but it’s difficult to make a profit.

Here’s the Problem… You paid a ghostwriter $500 to craft a 50-page ebook, full of great information Or you spent 2 months writing it yourself, without earning a penny

Here’s the Problem… Your webinar host only gives you 20 seats without added charges You’re unsure of the selling potential, so you stick with those 20 seats

Here’s the Problem… Your set price of $67 seems high, since you’re new Now you’re nervous, wondering if anyone will buy your ebook

Here’s the Problem… You plan a webinar based on the ebook topic You promote it You your small list of 107, warning them to act quickly (remember, you only have 20 seats)

Here’s the Problem… It takes you 8 weeks to get through the planning, setup, promoting & marketing of your webinar Now you still have to get your follow up tactics into place

Here’s the Problem… 20 people register! Yahoo! You send out your reminders

Here’s the Problem… 5 people actually show up to the webinar 2 people actually buy your ebook Congratulations! You just made $134!

Here’s the Problem… But you’re actually in the hole because the ghostwriting alone cost $500

Analyzing Your Webinar Model There’s nothing wrong with ebooks – it’s a great way to start your passive income But using a webinar to promote an ebook isn’t the best source of income

Repurpose That Ebook Break that ebook down into 12 step-by-step lessons Create an interactive webinar showing everyone each step from your book

Repurpose That Ebook Provide coaching during the webinar – answer their questions live while showing each step Offer it as a high-value coaching program for a monthly fee

How Analyzing Pays Off 1.You analyzed weak spots & highlights of your first webinar 2.Feedback & tracking allows you to tighten up your message 3.A tighter message = tighter audience willing to pay

How Analyzing Pays Off Congratulations! You now have a high-ticket item which costs $27 per month for 12 weeks If 8 students purchased, you would make $947 in steady revenue

Which Sounds Better? Sell 2 ebooks for a total of $134 (Plus the ghostwriter still needs to be paid) Sell 8 coaching packages for $947 (And the ghostwriter is happy to have gotten paid!)

Narrow Your Market Analyze each and every webinar Figure out how to narrow your audience even smaller to find those paying customers

Creating Courses from PLR Don’t have a ghostwriting budget ? Purchase PLR (Private Label Rights) or Master Resale Rights content

Creating Courses from PLR Purchase your content online Edit & break it down into lessons Focus on your teaching & coaching series

Creating Courses from PLR If this is your 2 nd teaching series, you’re building a good reputation Use all those student testimonials on your sales pages

Repurposing Content Break your ebook down into lessons What’s new in your niche ? What questions do people ask you ?

How to Teach (and What to Teach) Using Webinars

Teaching With Webinars These types of content are proven winners: – Refresher courses – How to quickly master new changes to a system – How to master new upgrades in software programs – How to master difficult technical challenges – How to refine skills to a greater level

Teaching With Webinars Webinars are the perfect tools for those attendees who need “hands on” instruction

1. Refresher Courses Establish yourself as the “go to person” Help attendees stay aware of changes & latest developments

1. Refresher Courses One tiny trick or tweak can help your attendees feel like they have mastered a complicated program

1. Refresher Courses Demystify the mediocre – show how a product can be used in a unique or exceptional way Consider approaching the product’s creator with a JV opportunity

1. Refresher Courses Narrow the focus of a very broad subject Give it your own unique twist Make tips easy to remember & easy to implement

1. Refresher Courses Make sure your tips: – Increase user confidence – Increase user enjoyment – Make the product feel even more valuable

1. Refresher Courses Help your attendees “own” the subject This is the topic they’re committed to mastering

1. Refresher Courses The trick to helping your students succeed ? – Focus on just one task for each webinar session – Turn your topic into a webinar series, focusing on different tasks in future webinars

2. Mastering Changes to a System Consider offering this for free – Become their hero – Gain their trust – Supplement your authority – Inspire loyalty – Create a viral product to bring new subscribers

2. Mastering Changes to a System Offering these solutions is better with an interactive webinar People will feel like they’re being coached or mentored by you

2. Mastering Changes to a System This free format can bring new leads and loyal customers can spread the word

3. Mastering Software Upgrades Should you charge for this ? Only if the topic can be turned into a 1 hour webinar filled with information

4. How to Master Technical Challenges Can be “low tech” or “high tech” challenges Should you charge for this ? – Depends on your experience – Will the market pay ?

4. How to Master Technical Challenges What is your ultimate goal with this webinar ? – Making money – Getting leads – Creating good will Your goal will determine if you should charge

5. How to Refine Skills This is where you can make the most money Your audience is already invested in this topic They will go the extra distance to learn & master

5. How to Refine Skills Exclusive knowledge sets them apart from their peers Specialized coaching commands big bucks

5. How to Refine Skills If you’re a true expert, add teaching & coaching webinars to your sales funnel & marketing mix

Secrets of Teaching Successfully Remember – there’s a difference between “learning” something & “mastering” it

Secrets of Teaching Successfully True success comes from – How completely you capture the audience’s interest – How well you focus on their needs & goals – How well you teach

6 Tips for Maximizing Your Teaching Reputation 1. Present teaching webinars regularly don’t let your audience question if you’re doing another one

6 Tips for Maximizing Your Teaching Reputation 2. Brand your teaching series logo, format & sales pages

6 Tips for Maximizing Your Teaching Reputation 3. Expect to create a buzz build momentum with each series encourage your offerings to go viral

6 Tips for Maximizing Your Teaching Reputation 4. Use video to showcase your coaching style post it on YouTube and drive traffic to it from your blog, forums & social media

6 Tips for Maximizing Your Teaching Reputation 5. Use strong headlines & calls to action even in your videos

6 Tips for Maximizing Your Teaching Reputation 6. Enhance your message with webinar tools white boards, slide presentations, video, audio, desktop sharing, Q&A

How to Vault Your Teaching to the Next Level

1.Dive right in Tell them what they’re learn & why it will change their lives

How to Vault Your Teaching to the Next Level 2. Engage emotions Connect on a personal, emotional level = the basis of fan loyalty

How to Vault Your Teaching to the Next Level 3. Use surveys What are their biggest problems ? How can you fill the gap ?

How to Vault Your Teaching to the Next Level 4. Interact with the audience People learn better when asked to interact in real time

How to Vault Your Teaching to the Next Level 5. Allow questions during your class The hand raising option will keep things structured

How to Vault Your Teaching to the Next Level 6. Use structure Format each webinar in the same manner

How to Vault Your Teaching to the Next Level 7. Use your actual content, delivery & reward system to “keep it fresh” The structure is in the format of the class, not the information you’re providing

How to Vault Your Teaching to the Next Level 8. Don’t make assumptions Ask attendees frequently if they understand what you’re teaching

How to Vault Your Teaching to the Next Level 9. Teach with passion but don’t rush Students who get lost in your information will disengage

How to Vault Your Teaching to the Next Level 10. Don’t show off your knowledge Remind your students about how good they can be

How to Vault Your Teaching to the Next Level 11. Question your students before the webinar Always address their needs

How to Vault Your Teaching to the Next Level 12. What are your students hoping to gain from this webinar ? A certificate, award, status increase, advancing themselves toward a goal ?

Putting It Altogether Before you start teaching you should be familiar with all aspects of webinar creation Structure, scheduling, hosting features, limits, attendees’ needs

Maximize Every Opportunity Free “refreshers” create loyalty & keep them engaged Provide “booster” classes to learn new features & adapt to confusing changes

Maximize Every Opportunity Offer new modules of content regularly to expand their knowledge & your profits Upsell your higher-ticket coaching within these free webinars

Maximize Every Opportunity Offer “master classes” for your die-hard devotees Offer a range of low to high priced learning webinars

Maximize Every Opportunity Offer “master classes” for your die-hard devotees Offer a range of low to high priced learning webinars

Maximize Every Opportunity Set your prices by what your attendees are willing to pay Research other teaching webinars in your niche

Be sure to use the checklists to help you plan your own webinars!