© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own the First Page of Google for Your Brand …and dominate social media!

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. About Us Alyssa Doebler Earned Media Strategist Studied Marketing at University of Northwestern, St. Paul I enjoy reading, golfing, the great outdoors, and music Samantha Steinbring Earned Media Strategist 1.5 years at Deluxe University of Minnesota - B.A. Advertising, Spanish When not optimizing, hobbies include volleyball, attending concerts, and working out

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Agenda  ZMOT Study  First page of search results  Optimizing your social sites  Ratings and reviews  Directory submissions  Paid search

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. ZMOT Study Consumers view on average 10.4 sources before making a purchase decision 84 % of shoppers use ZMOT sources (searching online and WoM) prior to purchase Your brand should be seen multiple times when consumers are in the discovery phase Source: Google/Shopper Sciences, Zero Moment of Macro Study, Apr 2011

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Dominating the First Page of Search Results How? Domain Authority + Trust + Relevance = Search Results Domain Clustering The number of times a specific domain can occur per page in search results You can rank for multiple different domains for your brand

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. So… how can you dominate the SERP for your brand? Your Brand, Shoreview, MN

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. A Local Example: Glam Doll Donuts How Glam Doll owns their first page: Website Facebook Yelp Twitter Local publication listings Instagram

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Own Your Brand’s SERP

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Win at Social Media ConsistencyConnectingContent Business Name Contact Info Website Brand Voice Engagement Community Conversation Relevant & fresh Useful articles Upcoming events Products/services

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Should Your Brand be on Facebook?  Number of users –Over 1.23 billion monthly active users –945 million mobile users –757 million daily users  Why your business should be on Facebook –Diverse set of users –Competitive advantage for smaller, niche businesses

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Facebook Page Profile picture Cover Photo Business Name Business Category

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Facebook Page, cont.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Engaging Your Audience on Facebook Images Contests Open dialogue Encourage participation

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Creating Engaging Content What? Informative, useful Fun, entertaining Deals, events Products, services When? Determine specific posting schedule Would you want to share the content you’re posting? Make it appealing to your audience.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Facebook Insights

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Should Your Brand be on Twitter?  284 million active users  500 million tweets sent per day  80% of Twitter users are on mobile  Why your business should be on Twitter –Quick information –Engage with customers on-the-go

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Twitter Account Profile picture Business Name Description Location & Website Consistent brand voice

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Twitter – Content that Connects Responsive customer service Engage with followers Create conversation Add value Retweet Exclusivity Deals Information

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Setting Up Your Google + Page Profile PictureBusiness Name Cover Photo Website

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Google + Page, cont. Optimize your Google+ page with your brand name Add links to products/services you offer Link all social account

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Google+ has Social & SEO Benefits!  Join relevant communities and circles  Post engaging and optimized content  Google + is influential in personalized search results

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Should Your Brand be on LinkedIn?  “It is crazy to not create and use a LinkedIn company page,” LinkedIn expert Wayne Breitbarth maintains  More than 300,000,000 users worldwide  Businesses report obtaining 42% of their leads from LinkedIn

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your LinkedIn Company Page Create a Company Page Include company description ( characters) Add your website URL

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Creating Shareable Content for LinkedIn  Prospective, current, and past employees  Company updates, position openings  Utilize LinkedIn analytics

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

Should Your Brand be on Pinterest?  70 million users  80% of users are women  70% of brand engagement is generated by users, not brands  Should your brand be on Pinterest? –Great for retail businesses –Vibrant/visual brands fare well –Large percentage of female users

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Pinterest Page Business Name Business Description

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Setting Up Your Pinterest Page, cont.  Optimizing Boards Board Name Board Description

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Pinterest Content

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Ratings & Reviews 88% of consumers trust online reviews as much as personal recommendations.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Ratings & Reviews Influence Search Results Improve online reputation, trust, and click-through rate.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Ratings & Reviews Influence Search Results Google Maps searches feature reviews and number of stars.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. How to Increase Number of Reviews  Make reviews a part of the customer experience. –Send simple feedback form. –Ask them to rate their experience. –If they give a good review, encourage them to leave a review on Google and visit your Yelp page.  Only 3% of customers reviews when not asked; but 30% do when asked.

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Get Listed in Online Directories

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. First Step: Google My Business (formerly Google Places) FREE! Ranks well for local searches Easily digestible contact info Customers can leave reviews Sign up here:

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Moz Local: moz.com/local/overview  Easy tool to check your business’ consistency across directories

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Moz Local

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Paid Search  Bid on your brand terms  Increases CTR  Improved quality score for other AdWords campaigns

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Putting It All Together  Setting up your social profiles with consistent information is key  Don’t just set it and forget it; engage with your customers!  Ensure your business is present in major online directories  Consider bidding on your brand terms  Dominate the first page of Google!

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. Questions?