EXTENDING YOUR REACH WITH SOCIAL MEDIA RPIC Zone 24E PDG Tanya Wolff #Rotary

OBJECTIVES OF PRESENTATION What is Social Media? Why is Social Media Important? Using Social Media Tools

DEFINITION OF SOCIAL MEDIA Social Media: Forms of electronic communication through which users create online communities to share information, ideas, personal messages and other content.

TRADITIONAL MEDIA ALONE Reach of Legacy Media MagazinesTelevision RadioNewspapers

TRADITIONAL COMBINED WITH SOCIAL MEDIA Exponentially More Exposure Amplifies the reach Introduces new audiences Engages more people with the club Why?

REACHING INFLUENCERS Use influencers in your network to reach a new demographic and spread key messages

HOW DOES SOCIAL MEDIA WORK? The Multiplier Effect which is shared with their group of followers, subscribers or “friends” in their network Creates a post who then can each share the post one person with their network of friends

HOW YOU CAN USE SOCIAL MEDIA Use your own social media to: Engage non-members Share timely information with updates, check-in at events or add your photos to tell a story Invite others to participate in the conversations

PLATFORMS TO CONSIDER Information Pictures Video Friends /rotary /rotaractor /interactofficial /endpolionow /johnhewko /Rotarycenters /rotarybr Professionals

FACEBOOK Concentrate 85% of time and resources on the largest Social Network LIKE Rotary International and District pages to stay up to date, and share Rotary passion LIKE, SHARE, and COMMENT to reach the most people in a Facebook Newsfeed While viewing content you should: Share Comment Like

ROTARY INTERNATIONAL on FACEBOOK

LINKEDIN How many Rotarians list that they are a Rotarian, and which Club they belong to? Do you have your Rotary membership listed on your LinkedIn profile? This is a network of Professionals, for Professionals and Rotary should be showcased on user profiles Users focus on: Building networks Sharing information with network Connecting with affinity groups

TWITTER A social network that enables users to stay informed and communicate through short messages Clubs are encouraged to connect their Twitter accounts with their Facebook accounts to reduce the work of posting Content length is limited to 140 characters that can be reposted, aka: retweeted # Mentions... Links Users connects through:

ROTARY INTERNATIONAL on TWITTER Twitter Stream

INSTAGRAM A photo and video sharing social networking service where users can share their life though pictures Use hashtags to join an existing stream of content created by all users Can be more intimate than newsfeed platforms like Twitter or Facebook Users focus on: Posting and editing pictures and videos Connecting to club website for fast updates Simultaneously posting to other platforms reduces workload

Instagram ROTARY INTERNATIONAL on INSTAGRAM

YOUTUBE Video sharing platform that attract high volumes of viewers People come to this platform to watch other people’s content Organizations can build their own media platform for disseminating messages Users focus on: Watching videos they want to see Subscribing to channels Creating their own amateur video content

ROTARY INTERNATIONAL on YOUTUBE

HOW TO GET STARTED Past Assistant RPIC & RC Katie Ehlis

Thank You!!