242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation transcript:

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Simon Holt | Sales Manager A/NZ March 2011 Mediamind Smart Suite

© 2010 MediaMind Technologies Inc. | All rights reserved smart trading easy access to exchange inventory

© 2010 MediaMind Technologies Inc. | All rights reserved To This… Based on CCA Savvian analysis

© 2010 MediaMind Technologies Inc. | All rights reserved Buying Process is Inefficient

© 2010 MediaMind Technologies Inc. | All rights reserved Ad serving data is used for retargeting Creates a tight synch with creative optimization Prevents exchange analytics from becoming ‘siloed’ Campaign management with exchanges ▸ No additional tagging necessary ▸ Seamless version reporting ▸ Use existing reports ▸ Include within attribution ▸ Limits discrepancies ▸ Makes use of existing tag infrastructure ▸ Quicker set-up and deployment ▸ Only have advertiser focused tags

© 2010 MediaMind Technologies Inc. | All rights reserved Increase your frequency for less 1.Consumer visits site 2.Audience is tagged 3.Audience is bought via the exchange 4.Mediamind serves ad to bought inventory ( based on audience) 1.Consumer dwells on ad 1.Consumer is exposed to ad

© 2010 MediaMind Technologies Inc. | All rights reserved Increase your targeted reach ▸ Purchase audience segments ▸ Purchase by age, gender, income ▸ Purchase by interest (auto, shopping, sports, travel, and more)

© 2010 MediaMind Technologies Inc. | All rights reserved Goal based buying service ▸ Execute and manage performance campaigns Purchase with a guaranteed CPA/CPC 1. Identify Goals

© 2010 MediaMind Technologies Inc. | All rights reserved Site Visitors Previously dwelled Exposed to ad Re-targeting Age, gender, income Interests or Category Audience Buying Guaranteed CPA Guaranteed CPC Performance Buying

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you

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