by Ondrej Rafaj Get More Sales in the iPhone App Store by improving your organic results

Key steps for successful application Have an excellent idea Pick the right name Have a fancy icon Go international Start thinking SEO Write a good description for App Store Build a support website Submit your App for reviews Advert in your application

Start thinking SEO What is SEO SEO means search engine optimization SEO is effective marketing tool With a good SEO you can be on the top of the search results What SEO is not SEO is not a magic SEO is not just an SEO, think like a robot, be human. Try to question every single functionality & content of your App or website

Start thinking SEO Key things for a good SEO in App Store Try to think as a user (what am I searching for?) SEO is about text and structure What is readable needs to be optimized Satisfied user = good SEO Keep an eye on Top 50 Encourage users to write reviews & rate your app Mind that iTunes store is not as sophisticated as Google Do the content for humans, not robots User interaction (why is FB so popular) User generated content can help Integration with some social networking system Promote the app with your web content Offer a Lite version of your paid app, lot of people is searching for a free Apps first

Start thinking SEO Good namesBad names Searching App Store for “Alarm Clock”

Write a good description for App Store

Build a support website On-Page factors Original content (text) Structure Important elements Title Description Text Internal linking Valid code Keyword optimization Secondary elements Images Links Off-Page factors Back-linking Press release Article submissions Blog submissions Directory submission Have a standardized XML about your application Social bookmarking

Build a support website animoto - iphone application Animoto On-Page factors

Build a support website Title - the most important of on-page keyword elements, the page title should preferably employ the keyword term/phrase as the first word(s). Perfectly optimized page URL - Shorter URLs appear to perform better in the search results and are more likely to be copied/pasted by other sites, shared and linked-to. The closer the targeted keyword(s) are to the domain name, the better. Thus, site.com/keyword outperforms site.com/folder/subfolder/keyword and is the most recommended method of optimization. Use Hyphens as a separator. Meta Description - although not used for "rankings" by any of the major engines, the meta description is an important place to use the target term/phrase due to the "bolding" that occurs in the visual snippet of the search results. Usage has also been shown to help boost click-through rate, thus increasing the traffic derived from any ranking position.

Build a support website Back-linking Off-Page factors Application directories

Other ways how to promote your App

Advertise inside of your App Make a Lite version of your application with a small banner on the bottom of the app.

Advertise inside of your App Create a new section within your app to advert your other applications …

Advertise inside of your App Create a new section within your app to advert your other applications …

Advertise inside of your App How can I do that? Create an HTML website, style it for iPhone (jQTouch) Create one web based XML or JSON file and parse the results into your application Do a static interface within your application

Advertise inside of your App Create an HTML website, style it for iPhone (jQTouch)

Advertise inside of your App Create one web based XML or JSON file and parse the results into your application Test app test link xprogress.com/ipromote.3.big.app.jpg This is your short description. This is your very long description. { "items": { "item": [ { "id": 3, "name": "Test app", "link": "test link", "ico_small": " "ico_large": " "head": "This is your short description.", "desc": "This is your very long description. This is your very long description. This is your very long description. This is your very long description. This is your very long description. This is your very long description. This is your very long description. This is your very long description. This is your very long description. " } ] } JSON XML

Xprogress.com tools Ad generator

Xprogress.com tools Ad generator

Xprogress.com tools Ad generator in XML, JSON & HTML XML to Objective-C generator JSON to Objective-C generator SQLite data file generator (from XML) Tutorials every week New functionalities all the time No ads

AND HOPEFULLY, SEE YOU NEXT TIME Thank you very much,