1. E-Commerce Search Engine Optimization (SEO) Best Practices
Presentation by: Seth Rand
CEO & Founder of Rand Internet Marketing
@SethRand

2. Seth Rand Founder and CEO of Rand Internet Marketing
13 years of industry experience
Optimized over 750 websites
100,000 Top 10 organic search engine rankings
Overseen $20 million in pay per click advertising
Published author
Serves on the Board of Directors of the BBB and is a member of SEMPO
2016 South Florida Business Journal 40 Under 40 Honoree
Named Top 10 web design firm and Top 25 fastest growing tech company in South Florida

4. Onsite SEO
Keyword & Competitor Research
Site Metrics Review
Domain name
Site Speed
HTML Coding
Content Optimization
Unique / Fresh High Quality Content (i.e. location, services pages)
Internal Linking
URL/Folder Optimization
Meta Data Optimization
Title Tags
Meta Descriptions
Header tags
Technical
XML Sitemaps
Robots.txt
301 Re-directs
SSL Certificate
Rich Snippets
Improve loading speed
Fix coding errors/broken links
Google Webmaster Tools
Reporting
Google Analytics
Keyword ranking reports
*Luckily, Zoey includes your SSL Certificate, Sitemaps, and a Global CDN for improved speed

5. Content Is Key Know what search engines are looking for.
Be sure to include unique, high quality content.
Add compelling content.
Include keywords you want to rank for on the homepage and interior pages (including product and category pages you want to increase your rankings for).

6. Blog
Sometimes, you can’t tell the whole story with just your product pages and other basic information. To get in more keywords, and more chances for better rankings, expand your website by creating an onsite blog.

7. Diversify Eliminate any duplicate content.
No two products should have the exact same product data.
Tag products properly regarding color, size or other attributes.

8. A Picture is worth 1000 Words
Give your photos proper names, such as your SKU number.
Give your photos Alternative (ALT) tags to:
Help shoppers with visual impairments.
Help search engines who can’t otherwise interpret your images.

9. Reviews Zoey provides built in Customer Review features,
while YotPo provides even more
features.
YotPo SEO Minisite: Set up a SEO Mini site to leverage your user generated content and drive more traffic from Google

10. Offsite SEO Social Bookmarking Directories
SEO Optimized Content Writing
Offsite blogs
Press releases
Articles
Video Optimization
YouTube/Vimeo
Tagging
Keyword-Rich Descriptions
Social Media
Active posting
Social Engagement
Submissions
Social Bookmarking
Directories
Articles
Industry Backlinks
High Authority Backlinks
Backlink Analysis
Identify & Remove Spam / Risky Links

11. Spring Cleaning
Was SEO done to your site in the past? Does it meet current best-practices?
Unfriendly Popups, Lightboxes, and Modals
Bad Backlinks
Footer Links
Keyword Stuffing

12. Q&A
THANK YOU!