Eyeblaster/Analytics What is it all about?

Agenda:  Introduction  Market demand  Eyeblaster Analytics – What can it do for me?  Integration of Search and Display  Challenges and Solutions  Reporting for Rich Media  Solutions and Differentiations  What’s coming up next  Competition  Ad Serving, Web analytics, Marketing, Etc.

Eyeblaster Analytics Introduction to Analytics “42.7% of all statistics are made up on the spot...” “Campaign Analytics is the measurement, collection, reporting and analysis of interactive campaigns data for the purposes of understanding and optimizing online advertising budget spend” Unlike statistics, Campaign Analytics has a financial, effort, and time implications on the agency, creative shop and publisher and can turn a good creative into a success story and a media planer/creative designer into heroes Campaign Analytics, like statistics is about data crunching

Eyeblaster Analytics Market demand Business Challenges The rapidly advancing digital media world has changed the rules of media consumptions and therefore marketing spend… Today, users consume media differently compare to 10 years ago… Online, Social media, User generated content, Video, Mobile, In games, Search, On demand, etc. – These are competing channels. Media sellers competes on user attention, inventing new kinds of media and different delivery platforms – The more and better users you can attract, the more advertising budget they will collect Agencies compete on marketing budgets. Traditional vs. interactive, display vs. search, rich media vs. simple media, emerging channels vs. mainstream media – Achieving campaigns objectives becomes more complex… As more people consumes different media platforms; online research, purchasing habits, rich content (video), mobile, flash, WPF, etc. many agencies are employing multi-channel marketing strategies and applications to better engage their customers

Eyeblaster Analytics Market demand Business Challenges With advertisers increasing their spending on digital marketing, where growth is expected to be ~$80B globally by 2011 (up from $30B globally in 2006), understanding the value of marketing efforts has never been more complex, even more then complex – important. These volumes of advertising budgets, spent across diversified digital channels, puts marketers under even more pressure to prove return on digital marketing investments. Marketers have long been ignoring digital performance or measuring it wrongly – comparing apples to oranges when it comes to tying together different online campaigns, applications and performance. Marketers and media people are required to sift through disparate reporting systems to make strategic decisions.

Eyeblaster Analytics Market demand Business Challenges – Factors for success “…Agencies are not courageous enough to bring big clients’ big money online” “…Interactive departments employees double the stuff of the same client budget. Over 20% in ad-op and analytics” In order to allow, cope and effectively manage such a big shift in advertising budgets towards digital And to allow agencies to utilize effectively cross channels marketing and create differentiation for themselves from other agencies And to allow advertisers to build relationships with their audience rather than employeeing “selling and telling” methods  A better ways of understanding, measuring and optimizing the digital medium is required

Analytics, Excel Plug-In Eyeblaster Analytics Market demand – L&G… Let me give you… Eyeblaster Analytics Analytics, Online

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? Publishers can: Improve their delivery performance Improve their site/section performance Driver for customer retention Media Agencies can: Improve their clients performance Saves time and efforts Measure and justify their work Create growth driver for the agency Creative shops can: Improve their creative work Improve their media relations Measure and justify their work Advertisers can: Get clear picture of campaigns performance Get the global perspective Enjoy!

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? +Delivery eports: Detailed Delivery + Engagement reports: Engagement summary Expandable Banner Metrics Out of Banner Metrics Custom Interactions Metrics Detailed Video Metrics Delivery -> Branding -> Intents -> Leads -> Loyality&Avocacy + Conversion reports: Detailed Conversions Activity Comparison + Unique & Frequency: Detailed Unique Metrics General Metrics by Frequency Publisher Unique Overlap + ROI reports: Detailed ROI Metrics + Ad format comparison Ad format comparison + Cross channel reports: Unified ROI Detailed Keyword Analysis -> ROI Analysis But, what’s the news? give me at least six… First, how the data is collected, organized, presented and explained?

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? First, data is collected, organized, presented and explained in full alignment with agency objectives and processes Second, how flexible the creation of custom reports is?

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? First, data is collected, organized, presented and explained in full alignment with agency objectives and processes Second, it can’t go for more flexibility than Excel pivot table Third, how accessible and up-to-date the data is?

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? First, data is collected, organized, presented and explained in full alignment with agency objectives and processes Second, it can’t go for more flexibility than Excel pivot table Third, it’s accessible directly from Excel, it’s up-do-date by a refresh button and available offline. Fourth, how much time does it take/save to generate a report

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? First, data is collected, organized, presented and explained in full alignment with agency objectives and processes Second, it can’t go for more flexibility than Excel pivot table Third, it’s accessible directly from Excel, it’s up-do-date by a refresh button and available offline. Fourth, we took time out of the equation… Fifth, can is help the agency grow its business? Rich media Search In games In mobile Simple media In future DR Video

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? First, data is collected, organized, presented and explained in full alignment with agency objectives and processes Second, it can’t go for more flexibility than Excel pivot table Third, it’s accessible directly from Excel, it’s up-do-date by a refresh button and available offline. Fourth, we took time out of the equation… Fifth, it helps the agency attract more budgets by allowing ROI comparing of cross channel Sixth, does Eyeblaster also helps me understand all that better?

Eyeblaster Analytics Eyeblaster Analytics – What can it do for me? Media Agencies can: Improve their clients performance Saves time and efforts Measure and justify their work Create growth driver for the agency Enjoy! Data is collected, organized, presented and explained in full alignment with agency objectives and processes It can’t go for more flexibility than Excel pivot table Accessible directly from Excel, it’s up-do-date by a refresh button and available offline. Generation time and ease of use is out of the equation… It helps the agency attract more budgets by allowing ROI comparing of cross channels Eyeblaster will offer analysis consultancy and post campaigns analysis paid services What can it do for me? - Summary

Eyeblaster Analytics Eyeblaster Analytics – Integrated Marketing De-duplication of revenue contribution Integrated evaluation/comparison of different channels Cross influences between different channels Users behaviors across channels Analytics value chain Unified tagging√ Unified ROI reports √ Synergy reports √x Unified path to conversion √x Unified weighted center √x ChallengesSolutions

17 Unified Weighted ROI Report Weights Center Easy monitoring through Eyetracker Unified ROI Report Unified Path to Conversion Overview De-duplication Integrated Interactive Marketing Robust Workflow and Comprehensive Analytics How can I avoid double counting of conversions? How can I get more accurate ROI for better optimization? Is there a way to simplify cross channel campaign monitoring? How can I better understand the user’s buying cycle? What can give me better optimization per publisher and per ad? Where can I get cross channel performance in one place?

Eyeblaster Analytics Eyeblaster Analytics – Integrated Marketing Compare CPA for each advertising channel View search and display in one report Measure conversion rate across channels Understand overall ROI between search and display.

What’s coming next?  Reporting Dashboard  In Stream Video  Global Campaigns Eyeblaster Analytics Eyeblaster Analytics – Rich Media? More Measures, More Accurate, Better performance… Uniques:Users, Clickers, Interactors, Expanders,Video viewers Per impression counting: Interactions, Expansions Video measures: All measures on Asset level Performance by Frequency: Impressions,Clicks, Interactions, Expansions, Durations Format comparison: By format, unit size and publisher Conversion data: By activity, by publisher…  Post click redirect (our own ‘floodlight’, DC support)  Unified path/click center + Synergy reports  FLY – A whole new U/I – To simplify processes of Flash designers, Media planner and Publisher ad-op

Very limited integration 1x46 Data items (a-la- carte), 22 lame predefined reports Eyeblaster Analytics Dart Atlas - Reports Easy to use Online/Excel Integrated/ Relevant = Yes= Limited Functionality= No Competitive Overview Measuring Uniques ROI Matrices Rich Media Matrices Full Video Matrices Site Overlap Eyeblaster Analytics Display/RM/Search 15x130 Relevant data items Users, Clickers, Interactors, Expanders, Video viewers x3 levels Users, Clickers x1 level Engagement Expandable Out of Banner Custom Int. Video Metrics Limited Video Filter on int. only Misleading Rank Display/Search + Display/RM x Users, Clickers x1 level

Thank You For questions about this presentation or to learn more about Eyeblaster, please contact: Name: Nir Shimoni Phone: