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Sports Marketing Standard 1.4 The Event Triangle.
Sports Marketing Standard 1.4 The Event Triangle.
Sports Marketing Standard 1.4 The Event Triangle.
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Created by BM|DESIGN|ER HTML Pricing Customers For: Partners, Activities, Resources Value Proposition Cost

Created by BM|DESIGN|ER PARTNERS Little Heroes Corporate Alliance Conjure Pro Look Sports Chris Miles Basketball Academny JF Import/Export XSI Factory Zions Bank Basketball Center Aces Athletics VALUE PROPOSITION For Tech Companies/Employees : Reach, relevance, engagement Branding/unique identity Mass exposure= Recognition, Recruiting Exposure to new market space/demographic Indirect/unique advertising Employee Pride + (strengthened corporate culture) Networking opportunities; connect w/ others within industry Employee comradery/team building Positive Public Relations(philanthropy) For Sponsors: Reach, new market space Bang for the buck non-intrusive, non- abrasive advertising For Viewers/Fans: Humorous entertainment Opportunity to see former college stars again on court CUSTOMERS Most Important: Vivint, Money Desktop, Attask, Qualtrics, Domo, Property Solutions, Ancestry.com, C7 Data Centers, Insidesales.com, Adobe Technology Based Companies Businesses with branding and/or identity needs Companies in athletic industries/ Sponsors Participant's employees Viewers/Followers Sports Fans KEY ACTIVITIES Event Management Team Management Content Creation Sponsor Management Strong Presentation Product & Brand Design RELATIONSHIPS Personal Participation Symbiosis KEY RESOURCES Social Media Presence Commitment (teams) Creative ability (talent) HTMLhoops.com Strong Brand Identity DISTRIBUTION & ACQUISITION CHANNELS Social Media(Twitter, Facebook, Instagram, Youtube) Mobile Apps Our website Web Marketing/Advertising Offline Media Field Sales COST STRUCTURE Staff Marketing Games Brand Promotion Uniforms REVENUE STREAMS / PRICING League Fees Merchandising Sponsorship

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS Most Important: Vivint, Money Desktop, Attask, Qualtrics, Domo, Property Solutions, Ancestry.com, C7 Data Centers, Insidesales.com, Adobe Technology Based Companies Businesses with branding and/or identity needs Companies in athletic industries/ Sponsors Participant's employees Viewers/Followers Sports Fans KEY ACTIVITIESRELATIONSHIPS Personal Participation Symbiosis KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Social Media(Twitter, Facebook, Instagram, Youtube) Mobile Apps Our website Web Marketing/Advertising Offline Media Field Sales COST STRUCTURE REVENUE STREAMS / PRICING League Fees Merchandising Sponsorship

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS Most Important: Vivint, Money Desktop, Attask, Qualtrics, Domo, Property Solutions, Ancestry.com, C7 Data Centers, Insidesales.com, Adobe Technology Based Companies Businesses with branding and/or identity needs Companies in athletic industries/ Sponsors Participant's employees Viewers/Followers Sports Fans KEY ACTIVITIESRELATIONSHIPS Personal Participation Symbiosis KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Social Media(Twitter, Facebook, Instagram, Youtube) Mobile Apps Our website Web Marketing/Advertising Offline Media Field Sales COST STRUCTURE REVENUE STREAMS / PRICING

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION For Tech Companies/Employees : For Sponsors: For Viewers/Fans: CUSTOMERS Most Important: Vivint, Money Desktop, Attask, Qualtrics, Domo, Property Solutions, Ancestry.com, C7 Data Centers, Insidesales.com, Adobe KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

Created by BM|DESIGN|ER PARTNERS Little Heroes Corporate Alliance Conjure Pro Look Sports Chris Miles Basketball Academny JF Import/Export XSI Factory Zions Bank Basketball Center Aces Athletics VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES Event Management Team Management Content Creation Sponsor Management Strong Presentation Product & Brand Design RELATIONSHIPS KEY RESOURCES Social Media Presence Commitment (teams) Creative ability (talent) HTMLhoops.com Strong Brand Identity DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Reach, relevance, engagement Branding/unique identity Mass exposure= Recognition, Recruiting Exposure to new market space/demographic Indirect/unique advertising Employee Pride + (strengthened corporate culture) Networking opportunities; connect w/ others within industry Employee comradery/team building Positive Public Relations(philanthropy) Reach, new market space Bang for the buck non-intrusive, non- abrasive advertising Humorous entertainment Opportunity to see former college stars again on court CUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Staff Marketing Games Brand Promotion Uniforms REVENUE STREAMS / PRICING