1. Created by BM|DESIGN|ER ICT4ID default alternate Sub-heading Heading Proposal

2. Created by BM|DESIGN|ER PARTNERS Lingsoft: Software development. University of Tampere: Software development. Laurea University of Applied Science: Service development. e-store solution provider. Hardware suppliers. Service designers: Laurea and University of Tampere. VALUE PROPOSITION Value: online symbol- based chatting experience via a simple web-based application which can be accessed through personal computer or mobile devices. Problem solved in Finland: Intellectually disabled people are non-technically skilled people and they may even lack writing skills. Current solution empowers them to communicate with others and thereby improve their social interaction. Problem solved in India: India has hundreds of active dialects in use. Current solution takes away the language barrier and enables people who do not speak same languages to communicate. Customer needs: simple way to communicate and build social networks, entertainment and have fun, one- touch/one click/one key operation, live chatting experience, personal customization possibility. CUSTOMERS Relation Segmentation Producers Consumers Surfers See and Consume Mobile users Demographic segmentation Finland: niche market. Intellectually disabled people with mild and moderate degree of disability. Parents or caretakers of intellectually disabled people. Service providers or ICT-counselors for intellectually disabled people. India: mass market. Intellectually disabled people with mild and moderate degree of disability. Friends Lovers Politicians People who are deaf and/or dumb. KEY ACTIVITIES Software development and testing. Symbol licensing. Integration work with Lingsoft. Commercialization of the product. Marketing and sales. Educate caregivers or costumers. Service development. RELATIONSHIPS Finland. Personal Assistance: Caregivers assists or helps in service consumption. Third-party Assistance: Caregivers may be educated by means of training or help manuals or help links. Co-creation: The application could be customized as per the preference of the end- user. India. Self-service: customers can download the application to their mobile and can use without any help. KEY RESOURCES Software. Hardware. Server. Symbol library. Touchscreen or normal desktop or mobile. DISTRIBUTION & ACQUISITION CHANNELS Finland. Partner store: Tikoteeki (end users disabled). Interactive screen provider. India. App store or Online store from where the application could be subscribed. Mobile service provider. COST STRUCTURE Software development. Hardware acquisition. Licensing. Advertising, marketing and sales. Service delivery. Knowledge transfer to care-givers. REVENUE STREAMS / PRICING Software subscription fees. Software usage fees. Mobile application download charge. Mobile application usage fee. Educating services.

3. Created by BM|DESIGN|ER PARTNERS Lingsoft: Software development. Laurea University of Applied Science: Service development. Hardware suppliers. VALUE PROPOSITION Value: online symbol- based chatting experience via a simple web-based application which can be accessed through personal computer or mobile devices. Problem solved in India: India has hundreds of active dialects in use. Current solution takes away the language barrier and enables people who do not speak same languages to communicate. CUSTOMERS Producers Surfers Mobile users Intellectually disabled people with mild and moderate degree of disability. Service providers or ICT-counselors for intellectually disabled people. Intellectually disabled people with mild and moderate degree of disability. Lovers People who are deaf and/or dumb. KEY ACTIVITIES Software development and testing. Integration work with Lingsoft. Marketing and sales. RELATIONSHIPS Personal Assistance: Caregivers assists or helps in service consumption. Co-creation: The application could be customized as per the preference of the end- user. Self-service: customers can download the application to their mobile and can use without any help. KEY RESOURCES Software. Server. Touchscreen or normal desktop or mobile. DISTRIBUTION & ACQUISITION CHANNELS Partner store: Tikoteeki (end users disabled). App store or Online store from where the application could be subscribed. COST STRUCTURE Software development. Licensing. Service delivery. REVENUE STREAMS / PRICING Software subscription fees. Mobile application download charge.

4. Created by BM|DESIGN|ER PARTNERS University of Tampere: Software development. e-store solution provider. Service designers: Laurea and University of Tampere. VALUE PROPOSITION Problem solved in Finland: Intellectually disabled people are non-technically skilled people and they may even lack writing skills. Current solution empowers them to communicate with others and thereby improve their social interaction. Customer needs: simple way to communicate and build social networks, entertainment and have fun, one- touch/one click/one key operation, live chatting experience, personal customization possibility. CUSTOMERS Consumers See and Consume Parents or caretakers of intellectually disabled people. Friends Politicians KEY ACTIVITIES Symbol licensing. Commercialization of the product. Service development. RELATIONSHIPS Third-party Assistance: Caregivers may be educated by means of training or help manuals or help links. KEY RESOURCES Hardware. Symbol library. DISTRIBUTION & ACQUISITION CHANNELS Interactive screen provider. Mobile service provider. COST STRUCTURE Hardware acquisition. Advertising, marketing and sales. REVENUE STREAMS / PRICING Software usage fees. Mobile application usage fee.

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS Finland: niche market. India: mass market. KEY ACTIVITIESRELATIONSHIPS Finland. India. KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Finland. India. COST STRUCTURE REVENUE STREAMS / PRICING

6. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS Relation Segmentation Demographic segmentation KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING

7. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES Educate caregivers or costumers. RELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE Knowledge transfer to care-givers. REVENUE STREAMS / PRICING Educating services.