Killer Press Releases Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.

Overview of the Presentation Responsibility The Hook/Headlines Lead Paragraph Body of the Press Release Recap & Conclusion Circulations Q&A

Everybody Somebody, Anybody and Nobody “There was an important job to be done and Everybody was asked to do it. Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it. Somebody got angry about that because it was Everybody's job. Everybody thought Anybody could do it, but Nobody realized that Everybody wouldn't do it. It ended up that Everybody blamed Somebody when actually Nobody asked Anybody.” Responsibility

The Hook/Headlines Good Press Releases help with SEO Use a Good Hook! First impressions count Lead with a concept Be creative Test your headline Keep it succinct < 80 Ch Bold it Recent examples! Top International Fencers come to Nottingham Everyone has to start somewhere – even Olympians Nottinghamshire is No 1 for School Games in the UK Becky Downie to be Ambassador for School Club Links in Nottinghamshire

Lead Paragraph Target Audience Who?What?Why?Where?When?How?

Have a rubbish headline Not Newsworthy Full of Corporate Speak Filled with Marketing Speak Poorly edited, terrible grammar An Advert A Sales Pitch A Promotion NOT NEWSWORTHY!! Body of the Press release Include Stats and Figures Quotes Give more detail Think of your target audience Reinforce the message Avoid Jargon Include Resources Proof Read, Proof Read! 1 page Max Good Bad Remember this is going to people who write for a living!

Recap & Conclusion ‘Tell em what you are going to Tell em. Tell em. Then tell em what you told em! ‘ Ensure you include ‘About us’ Who to contact Check links Publish on your website Publish by Social Media

Create a Circulation List Find out the Editors name Invite them to your events Network when possible Be gracious Tuesday Mornings best time Include Radio & TV Follow up. Circulations/Database

Contact Ian Wakefield on Twitter or LinkedinLinkedin Any Questions?