1. Feb 26

2. Journal What do you think someone your age can do to help______(fill in the blank with a controversial issue)? What do you think courage means? What one quality best describes you and why?

3. Current Events Don’t forget to log your current events. – Topic or headline – Interesting fact – Publication info – Impact – Reaction

4. Creative Brief and Outline Follow the example provided and write your creative brief and outline for your PR package. Remember everyone is working on a PR package for Montgomery County School District in order to provide information to new residents in the community.

5. Campaign Focus The next document in your PR package should describe the focus: – Statement/description of issue (provide information to new residents) – Rationale for selecting the issue (other than this is what I told you to do ) – Rationale for the media kit/promotional materials (you could use a lot of the same things listed in your outline)

6. News Release Examples – Log onto the Montgomery County Schools website. – Click departments (located at the top of the page) – Click Public relations – Click on the link provided – Once on the PR page you will see on the right side of the page a link to news releases. – Examine a couple of news releases Be sure to examine the news release titled “New Officers in Police Department” – This is the format you will need to follow in order to create your news releases.

7. Media and Promotional Materials This is where you get to be creative… MEDIA – Come up with 4 newsworthy topics/ideas that you can create a news release for. Remember you are providing information about our school district to new residents. – Create 4 news release documents.

8. Promotional Activities Examples Check out the Promotions and Advertisements on the PR webpage – Check out the Chamber Magazine It will have lots of community info you might be able to use (ex: population, etc.)

9. Promotional Activities Again be creative here. (There may be a chance that some of your material/creations could be used!) Come up with 4 different promotional activities and the documents needed for each.