1. International education + the media
Sara Custer, Editor
The PIE News

2. Three key tips for press releases
Put your point at the top
Copy text into body of an – no attachments
Quotes that give insight or opinion, not facts

3. Dos and don’ts when contacting journalists
Don’t send mass s.

4. Do make it relevant the media outlet.

5. Do make it newsworthy. Don’t just promote yourself.

6. Do write a killer headline. Don’t waffle.

7. Do be concise. Don’t send a jargon-laden history lesson.

8. Other ways to get in the papers
Offer your expertise on a topic
Connect your news to larger trends and themes
Give free advice/services
Be provocative

9. Send an unsolicited response to current events

10. Merci