1. Creative Product Promotion Introduction to Promotion Methods

2. Aims and Objectives of the Session The aim of this session is to re-cap the concept of branding and examine the promotional mix. Objectives Recap the essence of branding and complete the research task Identify the different elements of the promotional mix and analyse the elements of the promotional mix Evaluate the different ways the promotional mix can be used effectively

3. Branding: Report Work I want you to investigate reasons why one of the followings brands has increased in value in the last 12 months and why that brand is so powerful? Write a one side report to the your Managing Director stating the reasons why!

4. Promotional Methods Promotional Tools Public Relations: The use of editorial space and broadcast time that is not paid for directly. Not advertising Sales Promotion: Promotions when products are bought, such as Buy One Get One Free Direct Marketing: Communicating directly with customers in the target market Sponsorship: Supporting an event, an activity or an organisation in exchange for having its name or product brand name linked directly with whatever is being sponsored Advertising: Carrying a message using media such as TV, radio, cinema, newspapers, magazines & internet

5. Activity In groups of 3 and 4 please find examples of the following: Sales Promotion Public Relations Advertising Direct Marketing Sponsorship

6. Aims and Objectives of the Session The aim of this session is to re-cap the concept of branding and examine the promotional mix. Objectives Recap the essence of branding and complete the research task Identified the different elements of the promotional mix and analysed the elements of the promotional mix Evaluated the different ways the promotional mix can be used effectively