Presentation on theme: "A press release is a pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular."— Presentation transcript:
A press release is a pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter. Examples of how a Press Release is used: Announcement regarding the launch of a new product Announcement of an individual’s achievement Announce a contest winner Announce a special event
Example You may place press release on company letterhead ; if not heading should include: TITLE Headline End of Press Release
The three #'s mark the end of the press release. Headline Subhead Lead Body Boilerplate ### Contact
The reporter isn't interested in helping you make money or driving visitors to your games. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great team, super fan base and commitment to quality. Keep it to less than ONE PAGE
Headline Subhead Lead Body (Begin with the date and city where the news originates. The use of bold is optional. The content should include the who, what, where, when, and why, and any other useful and interesting information. Include expert quote and team description) Boilerplate (a block of standard text that's used over and over again) ### Contact