CMM 201 -- Professor Glenn Walters Mass Communication CMM 201 -- Professor Glenn Walters

Types of Communication Intrapersonal Interpersonal - dyadic Group Communication Mass Communication Intrapersonal = internal, reflective, deciding on objectives and methods of communication Interpersonal = one-on-one See the recent movie The Wedding Crashers for a comedy about these different kinds of communication. Group = public speaking, negotiation, conflict management, parliamentary proceedure Mass Com. = (p. 350) “The lack of immediate feedback is a characteristic of mass communication that separates its from interpersonal and group communication. The Mass Com producer must be able to imagine and forecast accurately how mass audiences will react to his/her message. Good paragraph to ponder at the top of page 352 – about the nature of Mass Audiences. CMM 201 -- Professor Glenn Walters

Laswell’s Narrative Model Who says what? In which channel? (medium) To whom? With what effect? p. 354 CMM 201 -- Professor Glenn Walters

Basic Model – 5 step process Stimulation that results in a thought Encoding the thought into a message Transmission of the Message Decoding the message by a recipient Internalization of the message by recipient Bottom of page 352. This model developed in 1948 by two telephone engineers. pp. 354-356 discuss these basic concepts CMM 201 -- Professor Glenn Walters

CMM 201 -- Professor Glenn Walters Important quote “…the source and the receiver must have enough in common for communication to occur. This common experience … is called homophyly. “…the encoder must know the audience well enough to shape messages that can be decoded accurately and with the intended effect.” Global mass media audiences are challenging because of cultural (and even religious) differences. CMM 201 -- Professor Glenn Walters

Gatekeepers & Regulators “Any media person who can stop or alter a message en route to the audience is a gatekeeper.” “Nonmedia people and institutions that try to influence mass-communicated messages…are regulators.” FCC, FTC, local cable councils. Hybrids = NAB, SPJ FCC = Federal Communications Commission FTC = Federal Trade Commission NAB = National Assoc. of Broadcasters SPJ = Society of Professional Journalists CMM 201 -- Professor Glenn Walters

Noise (see examples on p. Semantic noise – sloppy writing Channel noise – static, smeared ink, noisy microphone, grainy pictures Environmental noise – child crying, phone ringing, doorbell, TV in a waiting room, someone talking on a cell phone CMM 201 -- Professor Glenn Walters

CMM 201 -- Professor Glenn Walters Filters Informational – vocabulary, knowledge Physical – fatigue, drinking, sore eyes Psychological – personal experience, attitudes CMM 201 -- Professor Glenn Walters

CMM 201 -- Professor Glenn Walters Other Issues Status conferral (media amplification) Boomer, Gunnar, cystic fibrosis Guess Who’s Coming to Dinner Clarke Gable and no undershirt Lack of Feedback – traditional media Internet is interaction Multimedia CD-ROMs are interactive CMM 201 -- Professor Glenn Walters