1. WHAT IS COMMUNICATION?
The root word of Communication is the Latin word Communicare. which means “ to make common to many, share”
Therefore, Communication is the process of sharing thoughts, ideas, and feelings with each other in commonly understandable ways

2. Communication is symbolic behavior the occurs between two or more participating individuals.
Communication is a social process involving the phases of encoding, sending, medium, receiving and decoding
Communication is the inter-change of information and ideas among all individuals in the enterprise

3. TYPES OF COMMUNICATION
INTRAPERSONAL
INTERPERSONAL
GROUP
ORGANIZATIONAL
PUBLIC
MASS

4. INTRAPERSONAL COMMUNICATIOM
In intrapersonal communication we are both sender and receiver, our thought and feelings constitute the message, and our brain acts as channel by processing those thoughts and feelings.

5. INTERPERSONAL COMMUNICATION
Interpersonal communication or dyadic communication is communication with another person. In this communication we function as both a sender and receiver. The message is the information provided, the channel is usually the sight and sound, and feedback is the response provided by each member of the dyad.

6. SMALL GROUP COMMUNICATION
Small group communication occurs when a small number of people come together for a purpose. In small group each individual has an equal share of participating, each can be easily heard and each can easily interact with all other members of the group.

7. PUBLIC COMMUNICATION
When a group becomes too large for active participation by group members then we have public communication. The channel for public communication is the same as group communication i.e. sight and sound, however with louder voice and audio visual aids to cater for the large audience. The opportunity for feedback is limited.

8. ORGANIZATIONAL COMM.
The meaning generation process of interaction that constitutes the organization. It is the ‘organizational behavior’ that takes place and how those engaged in that process transact and assign meaning to what is taking place.

9. MASS COMMUNICATION
When a source, typically an organization employs a technology as a medium to communicate with a large audience

10. Elements of Communication
A source
A process of encoding
A message
A channel
A process of decoding
A receiver
Feedback
Noise
Effect

11. FEEDBACK Responses as the result of the communication process
May be in the form verbal or non-verbal feedback
It is important to achieve effective communication

12. Noise Physical Noise – in the equiupment
Environmental Noise – in the surrounding
Semantic Noise – in the pronounciation, slang, word with double meaning etc.

13. Effect
Immediate Effect
Delayed Effect
Instrumental Effect

14. COMMUNICATION THEORY WHAT IS THEORY?
THEORIES ARE LIKE MAPS AND ALSO GUIDEBOOKS THAT FOR INTERPRETING, EXPLAINING AND UNDERSTANDING THE COMPLEXITY OF HUMAN RELATIONS. IN OTHER WORDS, IT HELPS TO CLARIFY WHAT IS OBSERVED, ENABLING UD TO UNDERSTAND RELATIONSHIP AND INTERPRET EVENTS (Little John, 2002)
AN ABSTRACT SYSTEM OF CONCEPTS WITH INDICATIONS OF THE RELATIONSHIP AMONG THESE CONCEPTS THAT HELPS US TO UNDERSTAND A PHENOMENON (West and Turner, 2004)

15. COMMUNICATION THEORY
A SET OF CONCEPTS AND RELATIONSHIPS STATEMENTS THAT HELPS TO DESCRIBE, EXPLAIN, EVALUATE, PREDICT ABD CONTROL COMMUNCATION EVENTS (Cragan and Shields, 1998)