1. The Burger King Study Townsend & Levy (1990)
Who would you prefer: a well-dressed unattractive person or a good-looking person in a Burger King outfit???

2. Cues to resources – Clothes
Burger King study:
Townsend and Levy (1990) looked at the effects of male status and ornamentation.
First, males were pre-rated into 2 groups:
Handsome versus homely
Each were put into 1 of 3 costumes:
Armani suit with Rolex (high status), white t-shirt (medium status), or Burger King uniform (low status)

3. Design of the study: 2x3 Handsome Homely Armani suit (high)
White t-shirt
(medium)
BK outfit
(low)
What occupations did females attribute to these different males?
How about female’s willingness to engage in a relationship of varying degree ranging from casual conversation to dating, sex, and marriage.
Females were more likely to engage in liaisons w/ high status/homely males than medium/low status/attractive males.
What about males?
They just went for attractiveness

4. Results?
What do you think happened?
Females?
Males?

5. Women were unwilling to date, have sex with, or marry the men in the Burger King outfit but were willing to consider any of these when he was wearing the suit and Rolex. It was an interesting demonstration of “clothes makes the man” or that emblems of income and status make the man.

6. Despite his sense of humor, this guy won’t appeal to most women.

7. Attraction and Close Relationships

9. The Need to Belong The need to belong is a basic human motive
We care deeply about what others think of us
Those with a network of close social ties tend to be happier, healthier, and more satisfied with life than those who are more isolated

10. The Thrill of Affiliation
Need for Affiliation:
The desire to establish social contact with others.
We are motivated to establish and maintain an optimum balance of social contact.
Stress arouses our need for affiliation
Fearful misery loves company
Embarrassed misery seeks solitude
Misery loves the company of those in the same miserable situation

11. Shyness: A Pervasive Problem

12. Shyness Sources Painful consequences Inborn personality trait
Learned reaction to failed interactions with others
Painful consequences
Negative self-evaluations
Expectations of failure in social encounters
Self-blame for social failures
Self-imposed isolation

13. The Agony of Loneliness
A feeling of deprivation about social relations
Most likely to occur during times of transition or disruption
Loneliest group in American society are those 18 to 30 years old
We employ various strategies to combat loneliness

14. Perspectives on Attraction
We are attracted to others with whom a relationship is directly or indirectly rewarding
All humans exhibit patterns of attraction and mate selection that favor the conception, birth, and survival of their offspring
Evolutionary perspective

15. Familiarity: Being There
Who are we most likely to become attracted to?
Two basic and necessary factors in the attraction process:
Proximity
Exposure

16. The Proximity Effect
The single best predictor of attraction is physical proximity, or nearness
Where we live influences the friends we make
College students tend to date those who live either nearby or in the same type of housing as they do

17. The Mere Exposure Effect
Contrary to folk wisdom, familiarity does not breed contempt
The more often we are exposed to a stimulus, the more we come to like that stimulus
Familiarity can influence our self-evaluations

18. Here we go again… Physical Attractiveness:
We react more favorably to others who are physically attractive than to those who are not
Bias for beauty is pervasive

19. Is Beauty an Objective Quality?
Some argue that certain faces are inherently more attractive than others
High levels of agreement for facial ratings across ages and cultures
Physical features of the face are reliably associated with judgments of attractiveness
Babies prefer faces considered attractive by adults

20. Is Beauty a Subjective Quality?
People from different cultures enhance their beauty in very different ways
Ideal body shapes vary across cultures, as well as among racial groups within a culture
Standards of beauty change over time
Situational factors can influence judgments of beauty

21. Why Are We Blinded by Beauty?
Inherently rewarding to be in the company of people who are aesthetically appealing
Possible intrinsic and extrinsic rewards
Tendency to associate physical attractiveness with other desirable qualities
What-is-beautiful-is-good stereotype

22. The Physical Attractiveness Stereotype
People within a culture, assume that attractive people have the traits that are valued by that culture
Adults and children are biased toward attractive people
Even infants stare at attractive people longer than unattractive people!
Lessons begin early – how many ugly heroes are there in children’s tales vs. the number of ugly villians?

23. The Benefits and Costs of Beauty
Being good-looking does not guarantee health, happiness, or high self-esteem
Attributional problems with being good-looking:
Is the attention and praise one receives due to one’s talents or just one’s good looks?

24. Other Costs of Beauty Pressure to maintain one’s appearance
In American society, pressures are particularly strong when it comes to the body
Women are more likely than men to suffer from the “modern mania for slenderness”
Overall, being beautiful is a mixed blessing
Little relationship between appearance in youth and later happiness

25. This appears to be conflicting research…
Simpson, Gangestad, & Lerma (1990)
People involved in serious relationships rate beautiful models as less attractive
Kendrick et al. (1989)
Men viewing ravishing nude models in magazines gave lower ratings to average-looking women including their own wives
Appears contrast effect is in place here

26. How important is intelligence?
Men and women differ in this criterion for sexual partners
But not for long-term partners

27. Students in these series of studies were asked:
Kenrick, Sadalla, Groth, & Trost (1990) Kenrick, Groth, Trost & Sadalla (1993)
Students in these series of studies were asked:
What is the minimum percentile of intelligence you would accept in considering someone for:
A DATE
A SEXUAL PARTNER
A ONE NIGHT STAND
A STEADY DATING PARTNER
A MARRIAGE PARTNER

28. Minimum Intelligence Desired
Women desire slightly above average for a single date
50th
%ile
AVERAGE
DATE 

29. And want more with increasing commitment
%ile
DATE
SEX
STEADY
MARRIAGE 

30. Men have similar criteria for dates
SEX
STEADY
MARRIAGE 

31. And for long-term mates
DATE
SEX
STEADY
MARRIAGE 

32. But men’s criteria are considerably lower for sexual partners
DATE
SEX
STEADY
MARRIAGE 

33. The differences are even more pronounced for one-night stands
DATE
SEX
STEADY
MARRIAGE 

34. First Encounters: Liking Others Who Are Similar
We tend to associate with others who are similar to ourselves…
Byrne (1971):
We like people who we perceive as having similar attitudes to our own
Rosenbaum (1986):
Similarity does not spark attraction; rather dissimilarity triggers repulsion, the desire to avoid someone

35. Matching Hypothesis
People tend to become involved romantically with others who are equivalent in their physical attractiveness
Matching is predictive of progress in a relationship

36. Do Opposites Attract?
Is there support for the complementarity hypothesis, which holds that people seek others whose needs “oppose” their own?
Research shows that complementarity does not influence attraction

37. First Encounters: Liking Others Who Like Us
Heider (1958): People prefer relationships that are psychologically balanced
A state of balance exists when the relationship is characterized by reciprocity
Mutual exchange between what one gives and what one receives
Liking is mutual, which is why we tend to like others who indicate that they like us

38. First Encounters: Pursuing Those Who Are Hard to Get
Does the hard-to-get effect exist?
We prefer people who are moderately selective to those who are nonselective or too selective
We are turned off by those who reject us
Psychological reactance can increase or decrease attraction

39. Mate Selection: The Evolutionary Perspective
Men and women by nature must differ in their optimal mating behaviors
Women must be highly selective because they are biologically limited in the number of children they can bear and raise in a lifetime
Men can father an unlimited number of children and ensure their reproductive success by inseminating many women

40. Sex Differences in Mate Preferences: Evolutionary Necessities?
Li et al. (2002)

41. The Content of Women’s Mate Preferences
Social status universal clue to the control of resources
Greater social status bestows children with better opportunities
Women consistently rate social status as being more desirable in a partner than men do
For women, social status rated only slightly less important than good financial prospects

42. Supporting Evidence for the Evolutionary Perspective
Universal tendency in desired age for potential mate
Men tend to seek younger women
Women tend to desire older men
Men and women become jealous for different reasons
Men become most upset by sexual infidelity
Women feel more threatened by emotional infidelity

43. Mate Selection: Sociocultural Perspectives
Women trade youth and beauty for money because they often lack direct access to economic power
Men are fearful of sexual infidelity because it represents a threat to the relationship, not fatherhood issues

44. Are women selective about earning capacity
Are women selective about earning capacity? Minimum Standards (Kenrick et al, 1990)
Also works for intelligence –
Across different levels of involvement

45. Studies of personal ads…
Wiederman (1993)
A study of 1,111 personal ads found that female advertisers seek financial resources 11 times as often as male advertisers
Buss (1989)
Looked at 10,047 individuals in 37 cultures on 6 continents and 5 islands
Found this was not just restricted to American or Western Societies

46. Gender Differences…
The differences typically found between the sexes are small compared to the similarities.
But when it comes to casual sex…
See next slides…

47. “I have been noticing you around campus. I find you very attractive.”
Clark & Hatfield (1989)
In this study, students were approached by another student of the opposite sex, who uttered the above statement…
This was followed by one of three invitations:
“Would you go out tonight?” or
“Would you come over to my apartment?” or
“Would you go to bed with me?”

48. Percent Saying “Yes” 100 80 60 40 20 Go Out Go to Apt. Go to Bed
Men were even more likely to say “yes” to the sexual invitation
100 80 60
Not a single woman said “yes” to the sexual invitation
Percent Saying “Yes”
About half of both sexes said “yes” to the date 40 20
Go Out
Go to Apt.
Go to Bed

49. Variations in Perceptions and Reactions
Compared to women, men perceive more sexuality in an interaction between a man and a woman
This is true whether they are participants or observers
However, men see interactions involving their sister as platonic

50. Defining Features of Love
Beverly Fehr (1988) asked Canadian students to list as many features of love as they could in 3 minutes.
Students lists commonly included:
caring
happiness
friendship
warmth
trust
commitment
euphoria
Sexual passion
heart rate increases

51. Intimate Relationships
Often involve three basic components:
Feelings of attachment, affection, and love.
The fulfillment of psychological needs.
Interdependence between partners, each of whom has a meaningful influence on the other.
How do first encounters evolve into intimate relationships?
By stages or by leaps and bounds?

52. Murstein’s (1986) Stimulus-Value-Role Theory
Stimulus Stage: Attraction is sparked by external attributes such as physical appearance
Value Stage: Attachment is based on similarity of values and beliefs
Role Stage: Commitment is based on the performance of such roles as husband and wife

53. How Do Intimate Relationships Change?
Most researchers reject idea that intimate relationships progress through a fixed sequence of stages
For reward theories of love, quantity counts
There are qualitative differences between liking and loving, as well as different forms of love

54. The Intimate Marketplace: Social Exchange Theory
People are motivated to maximize benefits and minimize costs in their relationships with others
Relationships that provide more rewards and fewer costs will be more satisfying and endure longer
The development of an intimate relationship is associated with the overall level of rewards

55. Relationship Expectations
Comparison Level :
Average expected outcome in relationships
Comparison Level for Alternatives:
Expectations of what would receive in an alternative situation
Investments in relationship increase commitment

56. The Intimate Marketplace: Equity Theory
Most content with a relationship when the ratio between the benefits and contributions is similar for both partners…

57. Types of Relationships
Exchange Relationships:
Participants expect and desire strict reciprocity in their interactions
Communal Relationships:
Participants expect and desire mutual responsiveness to each other’s needs

58. Secure and Insecure Attachment Styles
The way a person typically interacts with significant others
Is the attachment style we had with our parents related to the attachment style we exhibit in our romantic relationships?

59. Attachment Style

60. physiological arousal, longing to be with
Sternberg (1986): This researcher believes that the long list presented earlier could be reduced to three essential components:
physiological arousal, longing to be with
PASSION
INTIMACY
close bond, sharing, support
COMMITMENT
willing to define as love, commitment to long term

61. Are There Different Varieties of Love?
Not all types of “love” involve same mix of passion, intimacy, and commitment…
Passionate love
A state of intense longing for union with another
Companionate love
Affection and tenderness for those whose lives are entwined with our own

62. Sternberg’s Triangular Theory of Love

63. Would You Marry Someone if You Were Not in Love?

64. Cultural Variations in Willingness to Marry Without Love

65. Companionate Love: The Self-Disclosure in It
Form of affection found between close friends as well as lovers
Less intense than passionate love
But in some respects it is deeper and more enduring
Characterized by high levels of self-disclosure

66. Relationship Issues: Sexuality
Kinsey’s groundbreaking research during 1940s
Problems with studying sexual activities:
Limitations of self-reports
What does it mean to “have sex”?
Men view the world in more “sexualized” terms
Gender differences in self-report surveys about sexual attitudes and behaviors

67. What Constitutes “Having Sex”?
Hatfield & Rapson (1987)

68. Obtaining Sexual Satisfaction
The drive to satisfy a passionate sexual attraction has been known to cause chaos in one’s life
The media plays heavily on this idea
For example: the movie “Fatal Attraction”

69. College men and women report several sexual fantasies per day…
Leitenberg and Henning (1995)
Did you think about sex even for a moment during the last 5 min?
Age < 26:
Males 50%,
Females 40%
26-55:
Males 25%
Females 14%

70. Relationship Issues: Sexual Orientation
Sexual orientation is one’s sexual preference for members of the same sex, opposite sex, or both sexes
Large scale surveys suggest that
3-4% of men are exclusively homosexual
1-2% of women are exclusively homosexual
Incidence of homosexual behavior varies with generations and among cultures

71. Origins of Sexual Orientation
Little evidence to support many early theories
Scientific evidence of a biological disposition
Complex issue
Are roots for sexual orientation the same for men and women?
May be a psychobiological process

72. Marital Satisfaction over Time
Kurdek (1999)

73. Relationship Issues: Communication and Conflict
Communication patterns in troubled relationships:
Negative affect reciprocity
Demand/withdrawal interaction pattern
Basic approaches to reducing the negative effects of conflict:
Increase rewarding behavior in other aspects of a relationship
Try to understand the other’s point of view

74. Attributions and Quality of Relationship
Happy couples tend to make relationship-enhancing attributions
Unhappy couples tend to make distress-maintaining attributions

75. THE TERMINATION OF RELATIONSHIPS
Relationship Issues: Breaking Up

76. Relationship Issues: Breaking Up
A relationship is likely to be long-lasting when the couple:
Has incorporated each other into one’s self
Has become interdependent and have invested much into the relationship
But these factors also intensify stress and make coping more difficult after the relationship ends

77. CAUSES OF RELATIONSHIP DISSOLUTION
BREAKDOWN IN COMMUNICATION
LOSS OF SHARED GOALS/INTERESTS
DESIRE FOR INDEPENDENCE
SEXUAL AND/OR INTIMACY PROBLEMS
ROLE STRAIN
MONEY
CHILDREN
INFIDELITY/LOYALTY ISSUES
ALCOHOL/DRUG ABUSE

78. Relationships Change Our Personalities
Caspi & Herbener (1990)
People married to dissimilar partners change their personalities more over the years