1 Get Clients Now PCBN Pacific Coast Business Networking October 14, 2015

What Works? What really works to market your product / service? Referrals…networking…making contacts and following up….word of mouth And what doesn’t work so well? Buying ads…boilerplate letters and s…spending$$$ on promotions..

Attract Prospects Web Site Visibility – Search Engine Optimization Collect Contact Information Invite to a meeting Social Networking – Blogs, Tweets, Facebook Events Referrals

Make Contacts Gain Visibility Identify Candidates Initiate contact – don’t wait for them Social Media Networking ?

Gather Leads Present members Past members Clients Networking events ?

Collect Referrals Fill the Pipeline Keep in Touch with Former Members Create a list of Prospects – Desired Members Give gifts- Do a Favor

Following Up Phone Coffee Invite to a Meeting

Making a Presentation Build rapport Identify needs Stress Benefits Testimonials Invite to a meeting

Closing the Sale Demonstrate benefits Create a Positive Experience Ask to Join

Where Are You Stuck? Filling the Pipeline – knowing enough people to contact Following up – contacting the people you already know Getting Presentations – getting from follow-up to presentation Closing Sales – getting from presentation to sale