Links and PageRank

How much do links effect rank?

Sidenote: Domain Age

3 types of links by importance  Inbound links: links from others  Internal links: links within your site.  Outbound links: links to others

Internal Links Use every reasonable opportunity to link To other pages in your site. - helps spiders -helps audience -increases keyword effectiveness

Internal Links  Make important (or landing) pages on your site only 2 clicks maximum from the homepage.  You can help this with a Sitemap.

Outbound Links  Tells Google what your site is about.  Don’t do it too much…  Don’t link to a bad neighborhood or  Too many Unrelated pages.  Check your outbound links in google: linkfromdomain: yourdomain.com

Relevant, Quality, Inbound Links  This is a mantra in the SEO community  Only links to your site that are similar in content will help your rank  Links from sites that are more reputable, have a higher pagerank or have lots of link juice will raise rank.

Spam Link Unreliable links from link farms etc. do not harm your rank Only if you link to them…

Comments Besides asking for a link, you can get inbound links by posting On comments in a site.

Page Rank  Is a measurement of Google’s creation.  It refers to the “importance” a page has on the web.  Numbers go from But the highest Ive seen is a six.

 The Whitehouse homepage has a Rank of 5  My site’s homepage has a rank of 2

Inbound Links and PageRank  Google uses PageRank to decide how important a link is to you.  The goal is to maximize the number of Inbound links from pages with high PageRanks.

How is PageRank Calculated

Passable Pagerank

Links to many sites, divides the impact of Pagerank

Page Rank Loop

Internal Links Pass on PageRank Make sure links are relevant

Check your Page Rank