Today I am Learning the basic concepts and types of advertising So I can Understand the concept and purpose of advertising Identify the different types.

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Presentation transcript:

Today I am Learning the basic concepts and types of advertising So I can Understand the concept and purpose of advertising Identify the different types of media I will know I’m successful when I can make proper media planning choices that connect the product to the target market Text Book: Read Page 441

Advertising Promotions are closely integrated with…. Promotional Goal is to increase sales Institutional Goal is to create a favorable image To advertise, a wide variety of MEDIA are used One-way, non-personal promotion where companies pay to promote products in a variety of media outlets Latin – intervening agency, means, instrument

Product and its promotional mix = the car Media advertising choices = the road Potential Customer = the destination

Types of Media Print: newspapers, magazines, direct mail, directory, outdoor Broadcast: television, radio Online: Banner, pop-ups Transit: anything associated with buses, planes, etc Specialty: promotional items; pens, cups, pins, etc. Social: FaceBook, Linked In, YouTube, Twitter, etc.

Media Planning Three basic questions to ask when planning media buys: 1) Can the medium present the product and the appropriate business image? 2) Can the desired customers be targeted with the medium? 3) Will the medium get the desired response rate?

With your table group, take the corresponding company 1.Determine their primary target market 2.Create a promotion (for example, $5.00 foot long at Subway) 3.Rate the top two media choices to advertise the promotion 4.Explain why you made those choices (use the three media planning questions to justify) Basket of Destiny will determine order called on. 1. Sports Authority 2. Old Navy 3. Value Village 4. Levi’s 5. Kohl’s 6. Dairy Queen 7. Rite Aid 8. Baskin Robbins