1. Ch. 14 Advertising
14.1 Advertising Media

2. Why Companies Advertise
Advertising: The public promotion of something such as a product, service, business, or event, to attract or increase interest in it.
Advertisers use humor, creativity, style, and originality to create an image for their products and services.

3. Types of Media
Mass Media: Channels of communication, such as television, radio, and newspapers.
Advertisements are delivered to consumers through mass media.
Newspapers are the main advertising medium in the United States
Magazines are regional; which means that they advertise to different areas
Television advertising combines sounds, images, and, motion.
They last about 30 seconds
Can be informative, entertaining, or creative
Infomercial: A 30 minute commercial

4. Types of Media cont’d
Direct-Mail Advertising: Consists of ads sent by mail to people’s homes and businesses.
Allows advertisers to reach a specific target market.
Directory Advertising appears mostly in phone books
Radio Advertising can reach a wide audience
They use dialogue, music, and sound effects to get listener’s attention
Online Media has two main types, Popup ads and banner ads
Pop-up Ads: Appear in a new browser window when you first log on to a web site
Banner Ads: Displayed across the top or bottom of a web site.

5. Other Types
Billboards provide the most common type of outdoor advertising.
Most are large and near major highways
Transit advertising usually consists of posters placed on the sides of buses, in subway stations, inside trains, and at airports.

6. Homework Definitions for Ch. 14 14.1 Reading Activity
Review questions on pg. 238, 1-3