Tips & Tricks for Tackling N&Ds Presented By: Seth H. Row, CMC Member Douglas E. Motzenbecker, CMC Member

Breaking Down N&Ds Short and substantive pieces that keep members up-to-date on practice areas Think “blog-like” – active voice and engaging tone Cases or issues discussed should be timely Content is widely accessible to a greater audience

Guidelines Length: 100–750 words Attention-grabbing and concise headlines Engaging voice and style Incorporate 2-3 keywords to optimize SEO Include links to relevant sources Frequency: 2 or 4 times per month

Benefits of Contributing N&Ds Effective and efficient way to establish authority in practice area Opportunity to enhance portfolio Because N&Ds are not member-protected, they can be distributed far and wide via social media and s Gateway into potential leadership roles within Section

Standout N&Ds: Reports, Issues, Linking Committee: Children’s Rights Word count: 116

Committee: Pretrial Practice & Discovery Word count: 585 Timely Topics

Committee: Technology for the Litigator Word count: 469 Expanding on ABA Events

Committee: Corporate Counsel Word count: 253 Catchy Presentation

The Case for Cultivating a Diverse Author Base Most committees who successfully produce frequent, timely, and engaging N&Ds count on a robust author base to produce the content. This eliminates the pitfalls of relying exclusively on one author or firm to generate all the N&D content, which can lead to perceived bias or burn out.

Solicit volunteer editors or writers via listservs and committee announcements; enlist help of cochairs Hold regular editorial conference calls to brainstorm ideas and recruit volunteers Make authoring an N&D a requirement of subcommittee leadership Tap into own professional network and that of your peers to find potential writers—make sure to recruit a diverse mix Leverage social media channels Tips for Recruiting Authors

Subscribe to alerts/relevant blogs – RSS feeds Sources for (Content) Inspiration

Regularly visit online resources such as the U.S. Supreme Court docket Follow relevant groups on Twitter – be on the lookout for trending topics Attend conferences and presentations on practice area that could generate ideas or contacts for future N&Ds More Inspiration...

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