1. BUILDING & GROWING A SHRM CHAPTER
LEADERSHIP 2013
BUILDING & GROWING A SHRM CHAPTER
Courtesy of SHRM

2. Membership 2013 A goal without a plan is just a wish.
by Antoine de Saint-Exupery
Do not go where the path may lead, go instead where there is no path and leave a trail.
by Ralph Waldo Emerson
Membership 2013
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

3. STARTING & INCREASING YOUR SHRM CHAPTER STEP ONE: Recruit
STEP TWO: Engage
STEP THREE: Volunteer
STEP FOUR: Retain
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

4. RECRUIT

5. RECRUIT There are many ways to recruit HR Professionals
Invite each Board Member and volunteer to recruit
Encourage peers, managers, and HR Business Partners to join
Invite friends in HR to attend a monthly meeting as your guest
Solicit vendors used by each of your Board Members
Invite your At-Large Membership to join your chapter using or mass mail distribution
Export reports from your website to send reminder to local members with upcoming renewal dates
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

6. RECRUIT Some ideas on how to recruit New Members
Invite HR Professionals to a meeting to see the benefits of your chapter
Invite Vendors you deal with through your employer
Partner with other professional organizations in the area for membership exchange
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

7. RECRUIT Recruiting Tools Have a drawing for a free membership
Have a membership registration table set up for attendees to join or members to renew
Allow on-line membership registration using Chapter website
Offer discounts to non-board members for 5 or more referrals
Award free membership to an Executive allowing membership for 3 or more HR staff members
Grant one free membership for each Gold, Silver, Bronze Sponsor
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

8. ENGAGE

9. MEMBER ENGAGEMENT Membership Engagement Tools:
Speak about and recruit members to volunteer to work with the various areas of your board.
Some ideas are:
Membership Committee
Government Affairs
Diversity
College Relations
Certification
Workforce Readiness
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

10. MEMBER ENGAGEMENT
Each of us want to feel needed. Depending on the size of your chapter, you may want to hold a quarterly membership breakfast, or invite each new member to a board meeting.
Introduce your members to the various websites to demonstrate on-line resources available to each.
SHRM National website
Local SHRM website
HR Florida website
Allow time for networking, it’s one of the reasons members join
Encourage Board Members to “shadow” with 1-3 new members
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

11. VOLUNTEER

12. VOLUNTEERISM Membership has Talent:
Our membership (both student and professional) has many talents which can be utilized through the Chapter. We need to tap those talents to utilize their expertise.
Board members head the committees to create a succession plan for the chapter and engagement opportunities for members
Allow a forum or tool for members to volunteer their talents (i.e.. Speakers, marketing, technical skills, event planning, decorating, etc.)
Respond to volunteers timely and encourage their input and feedback
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

13. RETAIN

14. RETENTION Retaining your Membership:
Have your President request a list of expired members at the end of each month
Use your Chapter Management, Membership Directors, and/or Membership Committee to reach out to the members to remind them of their expired National Membership, via:
Letter
Other mass mail distribution
Personal phone call
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

15. RETENTION Retaining your Membership: Survey your members:
Is the chapter meeting their needs?
Are the meetings valuable?
Involve your members
Help your members
Make it fun!
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

16. BREAK OUT TIME

17. BREAK OUT TIME Brainstorm your favorite tips to Recruit New Members
Engage Your Membership
Encourage Volunteering
Retain Current Members
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

18. Maryellen A. Castellano, SPHR
It is now time to grow your chapter!
Please do not hesitate to contact your Membership Chairs for any assistance.
Maryellen A. Castellano, SPHR
& Chris G. Scott, PHR
HR Florida
Membership
20th Annual HR Florida Leadership Conference
Renaissance Orlando at Sea World – January 12, 2013

19. THANK YOU!