Presentation on theme: "Keys to Running a Successful United Way Campaign"— Presentation transcript:
1 Keys to Running a Successful United Way Campaign
2 technique one Enlist the support of your CEO Hints to Success Support from all levels ofmanagement, especiallyyour CEO, dramaticallyincreases the effectivenessof the Campaign Chair.Hints to SuccessEnlist the support of your CEOEngage a senior executive to serve as Spokesman/Champion for the CEOArrange a meeting with a United Way representative to acquaint the executive with how the United Way system works.Send all employees a letter from your CEO endorses the campaign.Recruit a Campaign Team once the Campaign Chair is appointed.Provide convenient accessibility to United Way staff so they may better assist in the campaign.
3 technique two Recruit a Campaign Team to Assist You Hints to Success Select those that inspire creativity, encourage teamwork, demonstrateenthusiasm, and can monitor campaign progress.Ask your Campaign Team to assistyou with fun ideas to get everyoneinvolved in United Way activities.Hints to SuccessRecruit a Campaign Team to Assist YouIncorporating the right blend of campaign volunteers is anessential component of a successful employee campaign.Recruit a Campaign Team to develop a company-widecampaign plan including solicitation of employees,development of additional campaign materials andplanning of promotional events and materials.This team of representatives gives broad ownership to thecampaign and distributes your workload. Companies thatuse this technique experience 69% higher employee per capita giving than companies that do notuse this technique.
4 technique three Develop Strategies and Set Goals Hints to Success Analyze results fromprevious years to establish goals by site and alongorganizational lines.Be sure your goals include other components of thecampaign, such as % of participation, % of pledge card return and increase in the % of employeeswho participate in agency experiences.Develop strategies and set a goal based on last year’s efforts and this year’s workplace environment.Companies that use this technique experience 11% higher employee per capita giving than those who do not use this technique.
5 technique four Hold Group Meetings Hints to Success Encourage attendance through:• Word-of mouth• Campaign committee• Flyers• Posters• Company bulletins• Corporate intranet• reminders• Group voicCorporate newsletterEducating the broadest sector of employees about the work of United Way is key to a successful company campaign.Conduct group presentations to encourage employees to contribute to the campaign. Briefings can be done as part of a regular employee staff meeting, and should last no longer than 15 minutes.Employee presentations are an opportunity for employees to learn about:• How their contributions will help build stronger and healthier communities• United Way and its activities in strengthening local communities• How the campaign operates in their company. . . And gives United Way an opportunity:• To thank employees who invest inUnited Way agencies and programs• To answer critical questions fromemployees
6 technique five Utilize United Way Resources Hints to SuccessUtilize United Way ResourcesUnited Way staff members are available to assist each company and location in every step of planning, training and implementing a successful campaign.Use the resources of the local United Wayyear-round.Use United Way staff resources at all company locations.Companies that use this technique experience, on average, 26% higher employee per capita giving than companies that do not use this technique.The United Way staff is thoroughly trained and ready to assist with the campaign.Visit to use United Way tools
7 technique sixHints to SuccessRun a Special Solicitation for Potential Leadership GiversRun a separate LeadershipCampaign among executives.Be sure to enlist the CEO’s support and direction in this process.Encourage employees togive a percentage of theirsalaries.Provide specialrecognition for theirgenerous contribution.Promote the benefitsof donating stock.Your company’s management team can lead by example throughtheir giving. Hold a separate Leadership Giving meeting formanagement.Companies that use this technique experience, on average, 51% higher employee per capita giving than companies that do not use this technique.Enlist the support of the CEO. If the CEO has not already madea personal Leadership ($1,000-$9,999) or Alexis de TocquevilleSociety ($10,000+) contribution, work with United Way staff toidentify the best person to ask your CEO for his or her contribution.Send invitations from the CEO inviting senior management to attend a special briefing for top executives.