1. 2015 Editors’ Symposium Thursday, October 8, 2015 The Peabody Hotel Memphis, TN

2. Guidelines for Committee Content Presented By: Harley Ratliff, Member, Content Management Committee Seth Row, Cochair, Content Management Committee

3. Your Role as Content Editor Make a content plan (see Guidelines pages 31–35) Focus on what makes the Section’s content unique: experience in the trenches Find authors and keep them on track Edit content Assist staff in posting/publication Repeat

4. Resources for Developing Content and Finding Authors Your committee’s leadership – cochairs and subcommittee chairs Members of your committee Your assigned staff editor CMC members

5. Written Resources to Help CMC Content Guidelines pages 15–17, 25–28 Editor Resource Center (via Leadership Portal: http://www.americanbar.org/groups/litigation/res ourcecenter.html) Content that’s already published – Look for authors to “hit up” again – Look for content ideas that can be approached from a new perspective, expanded on, or revised

6. Publication Process Publication plan: What do you need to accomplish? Consult with cochairs regarding member benefits schedule Solicit authors, find topics, set schedule, and meet content expectations (see Guidelines) Edit content Obtain copyright forms; generate required collateral submission information Submit to staff editor per schedule with the required collateral information

7. Newsletter Requirements Guidelines page 25 4 original articles, minimum Repurposed articles only from Section publications 2 Practice Points, minimum When submitting to staff editor: – Indicate order of articles – Include author agreements, keywords, and short blurb – Submit newsletter content and collateral information in one email

8. Articles Guidelines pages 16 and 28 750–2,500 words Subheads encouraged Short headlines: 60 characters or less Author copyright agreement required Citations in text; no endnotes or footnotes Author bio: name, title, firm, location – Hyperlink only to firm bio page or LinkedIn profile

9. Practice Points Guidelines pages 16 and 27 100–750 words Short headlines: 60 characters or less Substantive focus – not just news Include hyperlinks for all sources No author agreement required Quarterly committees: 4 per month Semiannual committees: 2 per month

10. Questions? CMC & Staff Available to Help Anytime