© 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 22 Public Relations Project Purpose Successful business leaders understand the importance of developing good community relations. Students participating in the Public Relations Project will demonstrate the skills needed in planning, organizing, implementing, and evaluating a single public relations campaign conducted by the group. The campaign may focus on any topic or subject of interest to the group and should involve the majority of the chapter members.

© 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 22 Public Relations Project Description The Public Relations Project can be completed by one to three students. The project consists of two major parts: the written document and an oral presentation by chapter representatives. The body of the written entry must be limited to 30 numbered pages, including the appendix (if an appendix is attached) but excluding the title page and the table of contents. (continued on the next slide)

© 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 22 Public Relations Project Description The oral presentation will consist of ten minutes for students to present their public relations project and five minutes for the judge to ask questions about the project. (continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 22 Public Relations Project Scenario The Public Relations Project gives students an opportunity to promote their organization, a project, school, DECA chapter, or marketing department in a favorable manner to the community.

© 2009 South-Western, Cengage LearningMARKETING 5 CHAPTER 22 Public Relations Project Performance Indicators Evaluated Develop and/or identify a theme for a public relations campaign. Plan and organize a public relations campaign for the local community. Work as a team to successfully complete a public relations project. Implement a public relations campaign. Evaluate the planning and implementation process.