1. © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 23 Restaurant and Food Service Management Individual Series Event Scenario The manager of the Green Lantern has asked your team to outline marketing and customer service strategies to recapture customers.

2. © 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 23 Restaurant and Food Service Management Individual Series Event Description You will have ten minutes to explain your strategies to the manager (judge). During and after your presentation, the manager can ask questions about your proposed marketing and customer service strategies for sparking new interest in the restaurant.

3. © 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 23 Restaurant and Food Service Management Individual Series Event Performance Indicators Evaluated Explain the nature of positive customer/ client relations. Demonstrate a customer-service mindset. Explain management’s role in customer relations. Develop strategies to position the business. Evaluate the customer experience.