1. © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 10 Learn and Earn Project Purpose The Learn and Earn Project is a chapter project that develops business and marketing skills. This project applies entrepreneurial skills to a single sales/service activity to be run as a real business venture.

2. © 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 10 Learn and Earn Project Scenario Your group has earned a large sum of money baking cookies every Tuesday to sell in the school cafeteria. The school administration has given you permission to expand your business operation in school and throughout the community. You may consider opening a school store, taking custom orders from the community, and/or diversifying your product line.

3. © 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 10 Learn and Earn Project Description You must present a business plan for your extended operation. The main body of your plan includes: Executive Summary Introduction Analysis of the Business Situation Planned Operation of the Proposed Project Outcomes Bibliography Appendix

4. © 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 10 Learn and Earn Project Performance Indicators Evaluated Plan, organize, and conduct a sales/service project. Develop a business plan. Implement a promotional plan. Evaluate the planning, implementation, and outcome of the project. Demonstrate team communication, analytical and critical thinking, and production and time management skills.