1. CHAPTER 14 Hospitality and Recreation Marketing Research Event
Purpose
The Hospitality and Recreation Marketing Research Event provides an opportunity for participants to demonstrate skills needed by management personnel.
Hospitality and recreation marketing includes marketing and management functions in a business primarily engaged in satisfying customers’ desire to make productive or enjoyable use of leisure time.

2. CHAPTER 14 Hospitality and Recreation Marketing Research Event
Scenario
A customer service gap is the difference between customers’ expectations of a service and the actual service they receive.
The Hospitality and Recreation Marketing Research Event requires participants to select a hotel or restaurant and analyze the customers’ perceptions of service they receive from the business.
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3. CHAPTER 14 Hospitality and Recreation Marketing Research Event
Scenario
Participants will survey current customers and prospective customers to determine their expectations of the hospitality business.
Participants will then develop a customer service/promotion campaign to expand the customer base using the most cost-effective media available.
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4. CHAPTER 14 Hospitality and Recreation Marketing Research Event
Description
Project can be completed by one to three members.
You will have ten minutes to present your project and five minutes to answer the judge’s questions.
The written project consists of the following parts:
Executive Summary
Introduction
Research Methods Used in the Advertising Media Analysis
Findings and Conclusions
Proposed Institutional Promotion Campaign
Bibliography and Appendix

5. CHAPTER 14 Hospitality and Recreation Marketing Research Event
Performance Indicators Evaluated
Design an advertising media analysis.
Conduct an advertising media analysis.
Prepare an institutional promotion campaign to improve public perception of a business.
Analyze results from the research and identify the most cost-effective advertising media available.
Present the research findings and institutional promotion campaign to the company.