1. CHAPTER 11 Hotel and Lodging Management Individual Series Event
Purpose
The Hotel and Lodging Management Individual Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays.
The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action.
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2. CHAPTER 11 Hotel and Lodging Management Individual Series Event
Purpose
The five performance indicators specify the distinct tasks the participant must accomplish during the role-play.

3. CHAPTER 11 Hotel and Lodging Management Individual Series Event
Scenario
The Towers Hotel chain has decided to increase its customer service efforts.
To make up for the additional costs of the new services, the Towers Hotel has increased room rates by 20 percent.
You must create a promotional strategy that emphasizes all of the new amenities and downplays the increased room rates.

4. The judge can ask questions during or after the presentation.
CHAPTER 11 Hotel and Lodging Management Individual Series Event
Description
Students have 10 minutes to prepare their strategy for the role-play and another 10 minutes to explain their strategy to the judge.
The judge can ask questions during or after the presentation.

5. Performance Indicators Evaluated
CHAPTER 11 Hotel and Lodging Management Individual Series Event
Performance Indicators Evaluated
Determine services to provide to customers.
Demonstrate a customer-service mindset.
Explain the role of customer service in creating an image.
Explain factors affecting pricing decisions.
Explain the types of promotion to be used.